Texonica Blog: How to Grow Your Business Faster

This article explores common issues that arise when granting access rights to various properties. Google Ads “Domain Not Allowed” Error Add texonica.com in the Security tab. After that move back to the "users" tab If we're just doing the initial audit, you can pick the read-only access rights as presented below

TLDR: Yes, implementing consent mode is necessary for accurate tracking as it helps balance user privacy with data collection, ensuring compliance with privacy laws, maintaining data accuracy, and fostering trust with users. Is it necessary to implement consent mode for accurate tracking? The question of implementing consent mode for accurate tracking has become increasingly relevant. […]

TLDR: Consent Mode bridges GA4 and Google Ads data discrepancies by modeling non-consenting users, boosting accuracy, compliance, and marketing insights. Understanding Data Discrepancies Between GA4 and Google Ads: In the ever-evolving world of digital marketing, data accuracy is paramount. Yet, many marketers find themselves puzzled by discrepancies between different analytics platforms, particularly Google Analytics 4 […]

TLDR: To secure your tracking setup, enforce role-based access control, encrypt data in transit and at rest, and monitor activity with real-time alerts and audits. Align with regulations like GDPR or CCPA by documenting data practices, minimizing collection, and being transparent. Stay secure with regular backups, software updates, and security assessments. Don’t neglect physical security […]

TLDR: As more users block cookies, it impacts authentication, personalization, analytics, and ad targeting. Adapt by using fallback storage (e.g., in-memory), prioritizing security, and offering transparent cookie management. Embrace cookie-less designs, progressive enhancement, and privacy-preserving alternatives. The key is balancing functionality with privacy to maintain trust and deliver value. Navigating the Cookie-less Path: Strategies for […]

TLDR: Consent mode balances user privacy and data collection by adjusting tracking based on consent choices. It uses machine learning to model behavior, recovering up to 65% of lost data and significantly improving metrics like session accuracy (+31%) and transaction reporting (+28-60%). While beneficial, it has limitations, including reliance on traffic thresholds and less precise […]

TLDR: For better Meta Ads tracking, combine the Meta Pixel (browser-based tracking) with the Conversions API (server-side tracking) to bypass privacy and browser limitations. Use new attribution settings (All Conversions or First Conversion) to align with your goals. This setup provides reliable data, improved targeting, optimized ad spend, and a complete view of customer interactions, […]

TLDR: Offline conversions, like in-store purchases or calls, bridge the gap between online marketing and real-world results. Tracking these actions provides a complete customer journey view, enhances ROI measurement, improves ad targeting, and refines attribution models, enabling smarter strategies and better customer experiences. Bridging the Gap Between Digital and Physical The line between online and […]

TLDR: Assisted conversions highlight the channels that guide users along their journey, while last-click conversions show the final step that seals the deal—both are essential for a complete marketing strategy. Assisted conversions vs. Last-click conversions In the world of digital marketing, understanding how your efforts contribute to conversions is crucial. Two important metrics that often […]

TLDR: Event tracking can be automated for common actions like page views and form submissions, but custom interactions and complex campaigns may require manual setup. To streamline the process, use tools like Tag Management Systems and Customer Data Platforms, standardize your approach, and regularly audit your tracking. A balanced combination of automation and manual customization […]

TLDR: Privacy laws like GDPR have reshaped data collection by requiring explicit consent, data minimization, and greater transparency. Businesses must empower individuals with control over their data, comply with regulations, and invest in security and governance. While challenging, these changes offer opportunities to build trust, improve data practices, and create stronger customer relationships in a […]

TLDR: First-party cookies, created by the website you're visiting, offer better privacy and data control but are limited to the website’s own data. Third-party cookies, placed by external domains, enable broader tracking, personalized ads, and cross-site analytics but raise privacy concerns and face increasing restrictions. As privacy becomes a priority, marketers should focus on first-party […]

TLDR: Missing conversions often result from technical issues (like incorrect code placement or broken thank-you pages), multi-device tracking problems, privacy concerns (such as ad blockers or incognito mode), and consent challenges. To improve accuracy, enhance your tracking setup, monitor regularly, cross-check data across platforms, and use unique identifiers to bridge the gaps and ensure you […]

TLDR: Attribution modeling helps marketers understand which touchpoints in a customer’s journey contribute most to conversions, enabling optimized marketing spend, improved customer insights, better ROI measurement, enhanced cross-channel strategies, and data-driven decision making. Learning how your marketing endeavors are helping with conversions is more important than ever given the environment we are in. Guess what […]

TLDR: When users decline tracking consent, websites face significant limitations, including anonymized data, restricted analytics, and reduced personalization, which can hinder marketing efforts; however, businesses must comply with regulations like GDPR and CCPA, ensuring transparency and user control over their data while building trust for potential future opt-ins. Where user-tracking consent is required, what happens […]

The power of server-side tagging: The fast-growing digital world has put today’s marketers in a continuous search for better data capture, greater web effectiveness, and user privacy. Welcome – or rather, welcome back – server-side tagging – the innovative technique that has conquered the world of digital marketing. Without further ado, it is now time […]

TLDR: Yes, client-side tags can slow load times, but server-side tagging and optimized scripts minimize the impact. Bond of Tracking and Webpage Loading/Network Speed: In modern world where internet plays a crucial role in commercial processes, tracking of websites became a key factor to acquire beneficial information about the website visitors and the overall performance […]

TLDR: Data syncing delays between Google Ads and GA4 stem from GA4's event-based processing, offline event storage, and integration complexities, but understanding these causes and adopting strategies like patience, regular audits, and leveraging multiple data sources can help mitigate their impact on reporting and analysis. Data syncing delays: The gap between Google Ads and GA4 […]

TLDR: Google Ads tracks based on click-based data models, while GA4 uses event-based models with advanced attribution calculations. As digital marketers it is important for us to fully understand the ins and outs of conversion tracking to effectively manage our campaigns as well as report on their effectiveness. In today’s tutorial, we’re going to examine […]

Ever struggled with hitting the right audience or wondered if your Google Ads location targeting is doing the cha-cha in the wrong places? This resource aims to tackle those bumps in the road by offering insights into refined location targeting strategies. How do you target specific neighborhoods for your moving business? Remember to continuously monitor […]

Black Friday is one of the biggest shopping days of the year, and it's a great opportunity to boost your sales with Google Ads. But with so much competition, it's important to optimize your campaigns for maximum ROI. Here are some insider tips that you can use this this Black Friday from a Google Ads […]

The iOS 17 privacy update is here, and it's bringing significant changes to the marketing landscape. One of the most notable changes is the shift in click identifiers, which can impact campaign tracking and ROI measurement. However, there are still ways to navigate the new privacy landscape and maximize your marketing impact. Here are some […]

Black Friday and Cyber Monday are two of the biggest shopping days of the year. Are you prepared to capitalize on this opportunity? With a well-planned marketing strategy, you can attract new customers, boost sales, and increase brand awareness. If you haven't charted out your campaign strategy yet, we're here to guide you through it […]

Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have access to your Google Analytics data, you can grant them access at different levels. This blog tutorial will show you how to grant access to Google […]

Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a manager account. A Google Ads manager account is a master account that allows you to create and manage multiple Google Ads accounts. If you are invited to a manager account, you […]

Today, we're diving into the pros and cons of offline-based tracking and conversion-based tracking. These two powerful tools can supercharge your advertising efforts and bring in more leads. So, let's strap on our tool belts and explore the pros and cons of each method, along with some handy examples of when to use them. Offline-Conversion […]

In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies. Google Analytics 4 (GA4) is Google's latest offering that empowers businesses with enhanced insights and a more comprehensive understanding of user behavior. One of the powerful features within GA4 is Google Signals, […]

Google Analytics is an indispensable tool for tracking website performance and understanding user behavior. With the introduction of Google Analytics 4 (GA4), the platform has undergone significant enhancements, providing deeper insights and improved data tracking capabilities. Upgrading to GA4 is crucial for businesses and website owners to stay ahead in the digital landscape and leverage […]

Google Ads' Smart Bidding options are a powerful way to drive qualified leads and sales while minimizing your cost per acquisition (CPA). By letting Google's machine learning algorithms do the work for you, you can focus on other aspects of your business while your campaigns are optimized for success. In this blog post, we'll discuss […]

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action. In this blog post, we'll discuss three of the most […]

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice […]

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Micro conversions are small, measurable actions that users […]

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Why Track Micro Conversions? Micro conversions are small, […]

If you're a B2B business that's been running Google Ads for at least two years, you know that the competition is fierce. In order to stay ahead of the curve, you need to be using the latest and greatest bidding strategies. That's where Smart Bidding comes in.  What is Smart Bidding? Smart Bidding is a […]

If you're running Google Ads, you know that conversion tracking is essential for measuring the success of your campaigns. But did you know that there are two different types of conversion tracking: online and offline? What is Google offline conversion tracking? Google offline conversion tracking allows you to track conversions that happen offline, such as […]

Today’s blog is one that I'm particularly excited about. If you're running Ads on Google, this blog is going to change the way you do business. For those of you who've been in the game for a couple of years now and are seeing diminishing returns on your Ads' performance, this blog is for you. […]

In today's world, businesses heavily rely on advertising to reach their target audience. But running successful ad campaigns is not an easy feat, and hiring a digital marketing agency to handle your ad spend can be an excellent solution. However, choosing an agency can be overwhelming, and it's crucial to ask the right questions to […]

Managing an online business can be tough, especially when it comes to running ads effectively. With so many different optimisation tools out there, it's hard to know which ones actually work. That's where data feed watch comes in.  What is DataFeedWatch? Data Feed Watch is a leading feed management solution that helps you optimize your […]

In the age of online shopping, consumers are more demanding than ever before. They want to be able to see and interact with products before they buy them. That's where immersive 360-degree product ads come in. 360-degree product ads allow consumers to view a product from all angles, as if they were standing right in […]

In today's competitive marketplace, businesses need to find every possible way to maximize their profits. One way to do this is through intelligent pricing, which uses artificial intelligence (AI) to dynamically adjust prices based on real-time market conditions. What is Intelligent Pricing? Intelligent pricing is the use of artificial intelligence (AI) to dynamically adjust prices […]

In today's competitive B2B landscape, it's more important than ever to master your sales funnel. Enhanced attribution modeling can help you do just that by giving you a better understanding of how your marketing and sales efforts are working together to generate leads and close deals. If you're running B2B ads for at least two […]

Video advertising is a powerful tool for B2B marketers. It can help you reach a wider audience, generate leads, and increase brand awareness. But how can you make sure your video ads are effective? One way to improve the effectiveness of your video ads is to use the Google Display Network.  The Google Display Network […]

Step into the future of B2B with voice-activated advertising! In this blog post, we'll dive into the exciting realm of voice-activated advertising and explore how B2B marketers can leverage this innovative technology to engage, captivate, and convert their target audience. Voice-activated devices and smart assistants have become ubiquitous in our lives. From smartphones to smart […]

In today's competitive B2B market, businesses need to find new ways to reach their target audience. One way to do this is by using AI-powered hyper-personalized ad targeting. AI-powered hyper-personalized ad targeting allows businesses to create ad campaigns that are tailored to the specific interests and needs of each individual customer. This can be done […]

Are you a home improvement business owner who wants to get more out of your Google Ads campaigns? If so, you need to know about Smart Bidding. Smart Bidding is a set of automated bidding strategies that use machine learning to help you get the most out of your budget. With Smart Bidding, you can: […]

If you've been running Google and Facebook ads for a couple of years now, it's time to take your campaigns to the next level. In this article, we'll unveil 10 uncommon and powerful tools that will help you save time, streamline your processes, and achieve better results. So, grab your tool belt and let's dive […]

Google and Facebook are two of the most popular online platforms, and they offer a variety of advertising options for businesses of all sizes. But which platform is best for your trade business? In this blog post, we'll take a closer look at the strengths and weaknesses of each platform, so you can make an […]

Google Ads is a powerful advertising tool that can help businesses of all sizes reach their target audience, drive traffic to their website, and increase revenue. One of the most important factors in the success of a Google Ads campaign is selecting the right keywords. However, many business owners overlook the importance of negative keywords. […]

Home repair businesses rely on Google Ads to reach potential customers and drive traffic to their websites. However, with so many businesses competing for attention in the online space, it can be challenging to stand out from the crowd. One way to increase ad visibility and improve the performance of your ads is by using […]

Are you struggling to make the most of your Customer Relationship Management (CRM) system? Are you finding it difficult to increase your conversion rate despite investing in a CRM? You're not alone.  We have outlined here some of the most common mistakes business owners make when setting up a CRM. Read on to know if […]

Tired of prospects who forget you exist? Take control of your brand's presence and make a lasting impression. In a Forbes study, 71% of leads are lost due to poor follow-up. (Resource: Forbes - Why Companies Waste 71% of Internet Leads dated Jul 12, 2012) The message of this Forbes study may be old, but […]

When it comes to marketing a home repair service, there are a few key strategies that can help you jumpstart your business in the first quarter of 2023. But before we get into that, let’s first take a look at five potential marketing mistakes that you should be mindful of. 5 Marketing Mistakes That Could […]

Digital marketing has become significantly more valued by SMEs in the past couple of years. When we started this journey of aiding businesses as they tackle their virtual marketing challenges, we set the goal of being one of the best providers out there. Today, we’re thrilled to announce that Texonica is named on The Manifest’s […]

The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve the performance of the campaign. Apart from implementing a few modifications, tracking the results that are generated is as important. It is pointless to implement a modification on the Google Ads campaign […]

The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use of the bid simulator, which is based on the bid changes according to the keywords. This was previously available for campaigns implementing Target CPA Bidding and Manual Bidding until […]

Amongst today's online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was four years ago (when the organic search was less competitive than it is nowadays). But if you are looking to recruit new employees, you should think twice about placing money into terms "manufacturing […]

Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by attracting targeted, big-spending clients who, in turn, will bring money to the table. However, there are a lot of ways in which a Google Ads campaign […]

When it comes to ranking high on Google and other Search Engines, few things matter as much as Page Speed Optimization. Google’s latest update pays more attention to how many minutes a page takes to be fully loaded on mobile devices, which is why having a website with quick features is as important today as […]

A short interview with Kamil about starting e-commerce Adwords campaign. Learn how to avoid costly mistakes when starting out.   If you would like to learn more please feel welcomed to read our blog.

Running an Adwords campaign for SaaS/IT type of business is different from other industries. Let's compare it to the e-commerce industry. In the e-commerce, we instantly see a flow of data showing us exactly which keywords are converting into purchases and which aren't. With SaaS campaigns, we don't have instant purchases. We are entering a […]