Texonica Blog: How to Grow Your Business Faster
Breakeven ROAS Is the Wrong Target. Bid on Margin Instead
Breakeven ROAS is where profit hits zero. Set target ROAS from contribution margin and give Google the margin via custom labels or profit values.
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Performance Max vs Standard Shopping: Which Runs First
When to start with Standard Shopping or Performance Max, how Ad Rank now decides between them, and a step-by-step plan to test one against the other.
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Merchant Center Misrepresentation Suspension: Fix It Once
Merchant Center misrepresentation suspension: what Google checks, how reviews and cool-downs work, and the audit EU stores need before requesting one.
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Shopify Google Ads Conversion Tracking: A 30-Minute Audit
Shopify Google Ads conversion tracking audit: find double counting, extra primary goals and missing order values before you raise a single bid.
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Granting read-only access
How to fix the Google Ads "Domain Not Allowed" error and grant Texonica read-only access to your account for an initial audit.
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Do we need to set up event tracking manually for each new campaign or landing page?
Common events like page views and form submissions can be tracked automatically; custom interactions need manual setup. How to balance the two.
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How do changes in privacy laws (e.g., GDPR) impact our data collection?
How GDPR and similar laws change data collection: explicit consent, data minimization and transparency, and how businesses can adapt.
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How do we ensure data security and compliance with our tracking setup?
How to secure a tracking setup and keep it compliant: access control, encryption, monitoring, GDPR and CCPA alignment, and regular maintenance.
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How do we track offline conversions, and why should we do it?
What offline conversions are, such as calls and in-store purchases, why tracking them improves ROI measurement and attribution, and how to do it.
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How does attribution modeling work, and why does it matter?
How attribution modeling shows which touchpoints lead to conversions, and why it matters for budget, ROI measurement and cross-channel strategy.
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How does consent mode affect overall data accuracy?
How Google consent mode affects data accuracy: what modeling recovers when users decline cookies, a case study, and the limits to expect.
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Is it necessary to implement consent mode for accurate tracking?
Why consent mode matters for accurate tracking: compliance, data accuracy and user trust, how tracking differs with and without it, and best practices.
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Is there a way to track conversions from platforms like Meta Ads more accurately?
How to track Meta Ads conversions more accurately by combining the Meta Pixel with the Conversions API and choosing the right attribution setting.
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What are the benefits of using server-side tagging over client-side tagging?
How server-side tagging compares with client-side tagging, and its benefits for site speed, data quality, privacy, security and campaigns.
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What are the pros and cons of using first-party vs. third-party cookies?
The pros and cons of first-party and third-party cookies for tracking and ads, and why marketers are shifting towards first-party data.
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What should we do when users block or disable cookies?
How blocked cookies affect login, personalization and analytics, and how to adapt with fallback storage, clear cookie controls and cookieless design.
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What’s the difference between assisted conversions and last-click conversions?
Assisted conversions show the channels that move users along their journey; last-click shows the final step. Why you need both.
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Why are some conversions missing or not being tracked correctly?
Why conversions go missing, from code and thank-you page errors to device switching, ad blockers and consent, and how to close the gaps.
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Why are there discrepancies in data between different channels, such as GA4 and Google Ads?
Why GA4 and Google Ads report different numbers, and how consent mode modeling helps reduce the gap between them.
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How does Google Ads track conversions differently from GA4?
Google Ads counts conversions from ad clicks, while GA4 uses an event-based model with its own attribution. Where they differ and how to use both.
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Can tracking affect website speed or performance?
Client-side tracking tags can slow your site. How tracking affects page speed, and how server-side tagging and leaner scripts reduce the impact.
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Moving Company: Best Practices for Google Ads Location Targeting
How moving companies can target the right neighborhoods with Google Ads, seven location targeting best practices, and how to measure results.
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Black Friday Ad Hacks: Dominate with Google Ads
Google Ads tips for Black Friday from a strategist: bid strategies, budgets, ad extensions, keywords and targeting.
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Black Friday and Cyber Monday: 13 Marketing Tips for Fortune 500 Companies
Thirteen Black Friday and Cyber Monday marketing tips, from planning and early promotion to Performance Max, checkout, geo-fencing and follow-up.
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iOS 17 Privacy Update: A Comprehensive Guide for Marketers
How iOS 17 strips click identifiers in Safari Private Mode, what that means for campaign tracking, and how marketers can adapt.
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Managing Account Access: Adding Users to Google Analytics 4
How to add users to Google Analytics at account, property or view level, set each user's permissions, and grant access safely.
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How to Accept a Google Ads Invitation from a Manager Account
How to find your Google Ads customer ID, accept an invitation from an agency's manager account, and send one to give access to your account.
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Which is Better for Home Improvement Businesses: Offline-Based vs. Conversion-Based Tracking
The pros and cons of offline conversion tracking and conversion-based tracking for home improvement businesses, and when to use each.
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Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property
How to activate Google Signals in GA4 in three steps, and what it adds: cross-device tracking, audience insights, remarketing and attribution.
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A Step-by-Step Guide: How to Upgrade to GA4 (Google Analytics 4)
A step-by-step guide to upgrading to GA4: create a property, install the tracking code, set up event tracking and enable enhanced measurement.
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How to Reach More Customers with Voice Search
Three ways to adapt Google Ads to voice search: target conversational high-intent queries, aim for featured snippets, and use voice-friendly landing pages.
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The Best Practices for Using Google Ads' Smart Bidding Options
How Google Ads Smart Bidding works, the bidding options available, how to choose one for your business, and how to set up and optimize campaigns.
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The Most Effective Strategies for Cross-Platform Remarketing with Google Ads
Cross-platform remarketing with Google Ads: remarketing lists, dynamic remarketing, cross-device targeting and linking Google Analytics.
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How Tracking Micro Conversions Can Boost Your Google Ads ROI
What micro conversions are, such as add-to-carts and sign-ups, and how tracking them helps you optimize Google Ads campaigns, keywords and audiences.
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Google Ads Smart Bidding for Lead Generation Businesses
What Smart Bidding is, why it suits lead generation businesses, its pros and cons, the strategies available and tips for setting it up.
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Google Offline vs. Online Conversion Tracking: Which is Right for Your Business?
The difference between online and offline conversion tracking in Google Ads, why offline tracking matters for lead generation, and how to set it up.
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Take Your Ad Campaign to The Next Level: What to Ask When Hiring an Agency
Four questions to ask before hiring an agency to manage your ad spend: goals, who works on your account, how they optimize and how they plan to scale.
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The Secret to Successful Ad Campaigns: Data Feed Watch
What DataFeedWatch is, how product data feeds work, and how to use the tool to optimize product listings and ads across shopping channels.
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The Ultimate Guide to Google Performance Max
A guide to Google Performance Max campaigns covering bid strategies, ad creatives, attribution, cross-network optimization and Smart Bidding.
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Find it Near You: Real-Time Store Inventory on Google Ads
What Google local inventory ads are, how to set them up, and how showing in-stock products to nearby shoppers drives store visits.
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Intelligent Pricing: Maximizing Profits with AI
What intelligent pricing is and how AI adjusts prices to market conditions, customer behavior and inventory levels to help increase revenue.
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Step into the Future: Exploring Interactive 360-Degree Product Ads
What 360-degree product ads are, why they engage shoppers more than flat images, and how to create and use them.
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Expanding Visual Impact: New Opportunities in B2B Video Advertising
How B2B marketers can use the Google Display Network to target video ads at the right audiences, with tips for making those videos effective.
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Mastering the B2B Sales Funnel: Enhanced Attribution Insights
Why last-touch attribution falls short for B2B, the common attribution models, and how enhanced attribution helps you understand your sales funnel.
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Unleashing the Power of AI: Hyper-Personalized Ad Targeting for B2B Success
How B2B companies can use AI to analyze customer data, segment audiences and run ad campaigns tailored to each segment, and what it gains them.
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Voice-Activated Advertising: The Future of B2B Engagement
How B2B marketers can approach voice-activated advertising: a conversational tone, long-tail keywords, contextual relevance and interactive experiences.
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Mastering Google Ads: Unleashing the Power of Smart Bidding for Home Improvement Businesses
How Google Ads Smart Bidding works for home improvement businesses: the strategies, pros and cons, and when and for whom it makes sense.
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Supercharge Your Home Improvement Ads: 10 Uncommon Tools to Boost Efficiency and Results
Ten lesser-known tools, from AI ad automation platforms onward, that help home improvement advertisers save time and improve Google and Facebook ads.
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Google vs. Facebook: Which Platform Is Best for Your Trade Business?
Google Ads reaches people already searching for trade services; Facebook Ads offers precise targeting and visuals. How to choose for your trade business.
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Avoiding Wasted Ad Spend: A Comprehensive Guide to Negative Keyword Targeting for Home Contractors
How negative keywords stop Google Ads showing for irrelevant searches, with example lists for home contractors and a three-step way to choose them.
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Maximize Your Ad Visibility: Top 8 Google Ad Extensions for Home Repair Companies
Eight Google Ads extensions home repair companies should use to make ads more visible, from sitelinks and calls to location, price and reviews.
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7 Common Mistakes People Make When Setting Up a CRM
Seven common CRM setup mistakes, from missing goals and dirty data to ignoring privacy and your sales team, and how to avoid each one.
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Boosting Brand Recall: Leveraging Automated Email and CRM for Your Business Success
Most leads are lost to poor follow-up. How B2B businesses can use a CRM and automated email to follow up on time and stay top of mind.
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Starting The Year Right- Marketing Strategies For Home Repair Services To Jumpstart Q1 2023
Five marketing mistakes that could be costing home repair businesses, and nine things to do instead to start Q1 2023 strong.
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Texonica Lands a Spot in the Clutch 2021 Most Reviewed Digital Marketing Company in Estonia
Texonica is named one of the most reviewed digital marketing companies in Estonia. A look back at the milestones that led to the listing.
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Google Ads news – February 2020
Google Ads updates from February 2020: chart notes for tracking account changes and easier sharing of remarketing lists across MCC accounts.
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Google Ads News – January 2020
Google Ads updates from January 2020: a Target ROAS bid simulator, parallel tracking for video campaigns, Zapier conversion imports and standard delivery.
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Recruiting Online - Is Google Ads Still Worth Using
Is Google Ads worth it for recruiting? Why job keywords compete with job boards, and how to keep recruiting PPC local, specific and realistic.
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What You Need to Know Before Using Google Ads for B2B Marketing
Why B2B campaigns on Google Ads struggle to return a profit, and a practical recipe for running them so they attract qualified, high-value clients.
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Here’s Why Page Speed Optimization Matters More Than Ever
Why page speed affects conversions and how much of your site Google indexes, with best practices from hosting choice to Lighthouse and lighter media.
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What you need to know before starting an Adwords campaign for your e-commerce (Shopify)
A short interview with Kamil on starting a Google Ads campaign for a Shopify e-commerce store and avoiding costly early mistakes.
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7 things you need to know before advertising your SaaS with Google Adwords
Seven things to settle before advertising a SaaS product on Google Ads, from customer acquisition cost and tracking to trial length, pricing and freemium.
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