Texonica Blog

Category: Case Study

Moving Company: Best Practices for Google Ads Location Targeting

Ever struggled with hitting the right audience or wondered if your Google Ads location targeting is doing the cha-cha in the wrong places? This resource aims to tackle those bumps in the road by offering insights into refined location targeting strategies. How do you target specific neighborhoods for your moving business? Remember to continuously monitor […]

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3 mins read

Black Friday Ad Hacks: Dominate with Google Ads

Black Friday is one of the biggest shopping days of the year, and it's a great opportunity to boost your sales with Google Ads. But with so much competition, it's important to optimize your campaigns for maximum ROI. Here are some insider tips that you can use this this Black Friday from a Google Ads […]

Read More Black Friday Ad Hacks: Dominate with Google Ads
2 mins read

iOS 17 Privacy Update: A Comprehensive Guide for Marketers

The iOS 17 privacy update is here, and it's bringing significant changes to the marketing landscape. One of the most notable changes is the shift in click identifiers, which can impact campaign tracking and ROI measurement. However, there are still ways to navigate the new privacy landscape and maximize your marketing impact. Here are some […]

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3 mins read

Black Friday and Cyber Monday: 13 Marketing Tips for Fortune 500 Companies

Black Friday and Cyber Monday are two of the biggest shopping days of the year. Are you prepared to capitalize on this opportunity? With a well-planned marketing strategy, you can attract new customers, boost sales, and increase brand awareness. If you haven't charted out your campaign strategy yet, we're here to guide you through it […]

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2 mins read

Managing Account Access: Adding Users to Google Analytics 4

Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have access to your Google Analytics data, you can grant them access at different levels. This blog tutorial will show you how to grant access to Google […]

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3 mins read

How to Accept a Google Ads Invitation from a Manager Account

Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a manager account. A Google Ads manager account is a master account that allows you to create and manage multiple Google Ads accounts. If you are invited to a manager account, you […]

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3 mins read

Which is Better for Home Improvement Businesses: Offline-Based vs. Conversion-Based Tracking

Today, we're diving into the pros and cons of offline-based tracking and conversion-based tracking. These two powerful tools can supercharge your advertising efforts and bring in more leads. So, let's strap on our tool belts and explore the pros and cons of each method, along with some handy examples of when to use them. Offline-Conversion […]

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3 mins read

Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property

In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies. Google Analytics 4 (GA4) is Google's latest offering that empowers businesses with enhanced insights and a more comprehensive understanding of user behavior. One of the powerful features within GA4 is Google Signals, […]

Read More Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property
3 mins read

A Step-by-Step Guide: How to Upgrade to GA4 (Google Analytics 4)

Google Analytics is an indispensable tool for tracking website performance and understanding user behavior. With the introduction of Google Analytics 4 (GA4), the platform has undergone significant enhancements, providing deeper insights and improved data tracking capabilities. Upgrading to GA4 is crucial for businesses and website owners to stay ahead in the digital landscape and leverage […]

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2 mins read

The Best Practices for Using Google Ads' Smart Bidding Options

Google Ads' Smart Bidding options are a powerful way to drive qualified leads and sales while minimizing your cost per acquisition (CPA). By letting Google's machine learning algorithms do the work for you, you can focus on other aspects of your business while your campaigns are optimized for success. In this blog post, we'll discuss […]

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2 mins read

The Most Effective Strategies for Cross-Platform Remarketing with Google Ads

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action. In this blog post, we'll discuss three of the most […]

Read More The Most Effective Strategies for Cross-Platform Remarketing with Google Ads
2 mins read

How to Reach More Customers with Voice Search

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice […]

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