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Black Friday is one of the biggest shopping days of the year, and it's a great opportunity to boost your sales with Google Ads. But with so much competition, it's important to optimize your campaigns for maximum ROI. Here are some insider tips that you can use this this Black Friday from a Google Ads […]

The iOS 17 privacy update is here, and it's bringing significant changes to the marketing landscape. One of the most notable changes is the shift in click identifiers, which can impact campaign tracking and ROI measurement. However, there are still ways to navigate the new privacy landscape and maximize your marketing impact. Here are some […]

Black Friday and Cyber Monday are two of the biggest shopping days of the year. Are you prepared to capitalize on this opportunity? With a well-planned marketing strategy, you can attract new customers, boost sales, and increase brand awareness. If you haven't charted out your campaign strategy yet, we're here to guide you through it […]

Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have access to your Google Analytics data, you can grant them access at different levels. This blog tutorial will show you how to grant access to Google […]

Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a manager account. A Google Ads manager account is a master account that allows you to create and manage multiple Google Ads accounts. If you are invited to a manager account, you […]

Today, we're diving into the pros and cons of offline-based tracking and conversion-based tracking. These two powerful tools can supercharge your advertising efforts and bring in more leads. So, let's strap on our tool belts and explore the pros and cons of each method, along with some handy examples of when to use them. Offline-Conversion […]

In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies. Google Analytics 4 (GA4) is Google's latest offering that empowers businesses with enhanced insights and a more comprehensive understanding of user behavior. One of the powerful features within GA4 is Google Signals, […]

Google Analytics is an indispensable tool for tracking website performance and understanding user behavior. With the introduction of Google Analytics 4 (GA4), the platform has undergone significant enhancements, providing deeper insights and improved data tracking capabilities. Upgrading to GA4 is crucial for businesses and website owners to stay ahead in the digital landscape and leverage […]

Google Ads' Smart Bidding options are a powerful way to drive qualified leads and sales while minimizing your cost per acquisition (CPA). By letting Google's machine learning algorithms do the work for you, you can focus on other aspects of your business while your campaigns are optimized for success. In this blog post, we'll discuss […]

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action. In this blog post, we'll discuss three of the most […]

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice […]

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Micro conversions are small, measurable actions that users […]