The Most Effective Strategies for Cross-Platform Remarketing with Google Ads

Kamil Kluziak
20 Jul 2023
2 min read

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action.

In this blog post, we'll discuss three of the most effective strategies for cross-platform remarketing with Google Ads:

1. Use remarketing lists to target people who have visited your website.

Remarketing lists are a great way to target people who have already shown an interest in your business. When you create a remarketing list, Google will track people who visit your website and add them to the list. You can then use this list to target your ads to people who have visited your website, regardless of what device or platform they're using.

Leverage Google Ads customer segmentation to group your audiences based on shared interests, behaviors, or demographic data. By creating dynamic and hyper-targeted audience segments, you can deliver personalized messages across platforms, capturing their attention effortlessly.

2. Use dynamic remarketing to show people ads for products they've viewed on your website.

Dynamic remarketing is a more advanced form of remarketing that allows you to show people ads for products they've viewed on your website. When someone views a product on your website, Google will create a dynamic remarketing ad for that product. This ad will then be shown to the person on other websites and apps that are part of the Google Display Network.

3. Use cross-device remarketing to target people who have interacted with your brand on multiple devices.

Cross-device remarketing allows you to target people who have interacted with your brand on multiple devices. For example, someone might visit your website on their laptop, then later see your ad on their smartphone. Cross-device remarketing allows you to reach these people with your ads no matter what device they're using.

Need help implementing your Google Ads remarketing? Click this link to schedule a call. Our team of experts are happy to help

4. Sync, Track, and Optimize: Leveraging Google Analytics and Google Ads

When it comes to cross-platform remarketing, data is your most potent weapon. Integrate Google Analytics with your Google Ads account to gain powerful insights into user behavior across devices and platforms. Track the customer journey from impression to conversion and beyond. Identify drop-off points, understand user preferences, and optimize your remarketing campaigns accordingly. The data-driven approach ensures your ads hit the right chords, boosting engagement and conversions.

In addition to these three strategies, there are a few other things you can do to make your cross-platform remarketing campaigns more effective.

  • Use relevant keywords in your ad copy.
  • Create compelling ad creative.
  • Track your results and make adjustments as needed.

By following these tips, you can ensure that your cross-platform remarketing campaigns are effective and that you're reaching the right people with your ads.