Texonica Blog

Category: Customer Relations Management

2 mins read

Managing Account Access: Adding Users to Google Analytics 4

Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have access to your Google Analytics data, you can grant them access at different levels. This blog tutorial will show you how to grant access to Google […]

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3 mins read

How to Accept a Google Ads Invitation from a Manager Account

Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a manager account. A Google Ads manager account is a master account that allows you to create and manage multiple Google Ads accounts. If you are invited to a manager account, you […]

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3 mins read

Which is Better for Home Improvement Businesses: Offline-Based vs. Conversion-Based Tracking

Today, we're diving into the pros and cons of offline-based tracking and conversion-based tracking. These two powerful tools can supercharge your advertising efforts and bring in more leads. So, let's strap on our tool belts and explore the pros and cons of each method, along with some handy examples of when to use them. Offline-Conversion […]

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3 mins read

Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property

In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies. Google Analytics 4 (GA4) is Google's latest offering that empowers businesses with enhanced insights and a more comprehensive understanding of user behavior. One of the powerful features within GA4 is Google Signals, […]

Read More Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property
3 mins read

A Step-by-Step Guide: How to Upgrade to GA4 (Google Analytics 4)

Google Analytics is an indispensable tool for tracking website performance and understanding user behavior. With the introduction of Google Analytics 4 (GA4), the platform has undergone significant enhancements, providing deeper insights and improved data tracking capabilities. Upgrading to GA4 is crucial for businesses and website owners to stay ahead in the digital landscape and leverage […]

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2 mins read

The Best Practices for Using Google Ads' Smart Bidding Options

Google Ads' Smart Bidding options are a powerful way to drive qualified leads and sales while minimizing your cost per acquisition (CPA). By letting Google's machine learning algorithms do the work for you, you can focus on other aspects of your business while your campaigns are optimized for success. In this blog post, we'll discuss […]

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2 mins read

The Most Effective Strategies for Cross-Platform Remarketing with Google Ads

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action. In this blog post, we'll discuss three of the most […]

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2 mins read

How to Reach More Customers with Voice Search

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice […]

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How Tracking Micro Conversions Can Boost Your Google Ads ROI

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Micro conversions are small, measurable actions that users […]

Read More How Tracking Micro Conversions Can Boost Your Google Ads ROI

How Tracking Micro Conversions Can Boost Your Google Ads ROI

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Why Track Micro Conversions? Micro conversions are small, […]

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5 mins read

Google Ads Smart Bidding for Lead Generation Businesses

If you're a B2B business that's been running Google Ads for at least two years, you know that the competition is fierce. In order to stay ahead of the curve, you need to be using the latest and greatest bidding strategies. That's where Smart Bidding comes in.  What is Smart Bidding? Smart Bidding is a […]

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4 mins read

Google Offline vs. Online Conversion Tracking: Which is Right for Your Business?

If you're running Google Ads, you know that conversion tracking is essential for measuring the success of your campaigns. But did you know that there are two different types of conversion tracking: online and offline? What is Google offline conversion tracking? Google offline conversion tracking allows you to track conversions that happen offline, such as […]

Read More Google Offline vs. Online Conversion Tracking: Which is Right for Your Business?