Category: Website Optimization

Google and Facebook are two of the most popular online platforms, and they offer a variety of advertising options for businesses of all sizes. But which platform is best for your trade business? In this blog post, we'll take a closer look at the strengths and weaknesses of each platform, so you can make an […]

Google Ads is a powerful advertising tool that can help businesses of all sizes reach their target audience, drive traffic to their website, and increase revenue. One of the most important factors in the success of a Google Ads campaign is selecting the right keywords. However, many business owners overlook the importance of negative keywords. […]

Home repair businesses rely on Google Ads to reach potential customers and drive traffic to their websites. However, with so many businesses competing for attention in the online space, it can be challenging to stand out from the crowd. One way to increase ad visibility and improve the performance of your ads is by using […]

Are you struggling to make the most of your Customer Relationship Management (CRM) system? Are you finding it difficult to increase your conversion rate despite investing in a CRM? You're not alone.  We have outlined here some of the most common mistakes business owners make when setting up a CRM. Read on to know if […]

Tired of prospects who forget you exist? Take control of your brand's presence and make a lasting impression. In a Forbes study, 71% of leads are lost due to poor follow-up. (Resource: Forbes - Why Companies Waste 71% of Internet Leads dated Jul 12, 2012) The message of this Forbes study may be old, but […]

When it comes to marketing a home repair service, there are a few key strategies that can help you jumpstart your business in the first quarter of 2023. But before we get into that, let’s first take a look at five potential marketing mistakes that you should be mindful of. 5 Marketing Mistakes That Could […]

Digital marketing has become significantly more valued by SMEs in the past couple of years. When we started this journey of aiding businesses as they tackle their virtual marketing challenges, we set the goal of being one of the best providers out there. Today, we’re thrilled to announce that Texonica is named on The Manifest’s […]

The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve the performance of the campaign. Apart from implementing a few modifications, tracking the results that are generated is as important. It is pointless to implement a modification on the Google Ads campaign […]

The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use of the bid simulator, which is based on the bid changes according to the keywords. This was previously available for campaigns implementing Target CPA Bidding and Manual Bidding until […]

Amongst today's online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was four years ago (when the organic search was less competitive than it is nowadays). But if you are looking to recruit new employees, you should think twice about placing money into terms "manufacturing […]

Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by attracting targeted, big-spending clients who, in turn, will bring money to the table. However, there are a lot of ways in which a Google Ads campaign […]

When it comes to ranking high on Google and other Search Engines, few things matter as much as Page Speed Optimization. Google’s latest update pays more attention to how many minutes a page takes to be fully loaded on mobile devices, which is why having a website with quick features is as important today as […]