Category: Website Optimization

Tired of prospects who forget you exist? Take control of your brand's presence and make a lasting impression. In a Forbes study, 71% of leads are lost due to poor follow-up. (Resource: Forbes - Why Companies Waste 71% of Internet Leads dated Jul 12, 2012) The message of this Forbes study may be old, but […]

When it comes to marketing a home repair service, there are a few key strategies that can help you jumpstart your business in the first quarter of 2023. But before we get into that, let’s first take a look at five potential marketing mistakes that you should be mindful of. 5 Marketing Mistakes That Could […]

Digital marketing has become significantly more valued by SMEs in the past couple of years. When we started this journey of aiding businesses as they tackle their virtual marketing challenges, we set the goal of being one of the best providers out there. Today, we’re thrilled to announce that Texonica is named on The Manifest’s […]

The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve the performance of the campaign. Apart from implementing a few modifications, tracking the results that are generated is as important. It is pointless to implement a modification on the Google Ads campaign […]

The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use of the bid simulator, which is based on the bid changes according to the keywords. This was previously available for campaigns implementing Target CPA Bidding and Manual Bidding until […]

Amongst today's online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was four years ago (when the organic search was less competitive than it is nowadays). But if you are looking to recruit new employees, you should think twice about placing money into terms "manufacturing […]

Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by attracting targeted, big-spending clients who, in turn, will bring money to the table. However, there are a lot of ways in which a Google Ads campaign […]

When it comes to ranking high on Google and other Search Engines, few things matter as much as Page Speed Optimization. Google’s latest update pays more attention to how many minutes a page takes to be fully loaded on mobile devices, which is why having a website with quick features is as important today as […]

A short interview with Kamil about starting e-commerce Adwords campaign. Learn how to avoid costly mistakes when starting out.   If you would like to learn more please feel welcomed to read our blog.

Running an Adwords campaign for SaaS/IT type of business is different from other industries. Let's compare it to the e-commerce industry. In the e-commerce, we instantly see a flow of data showing us exactly which keywords are converting into purchases and which aren't. With SaaS campaigns, we don't have instant purchases. We are entering a […]