Expanding Visual Impact: New Opportunities in B2B Video Advertising

Kamil Kluziak
12 Jun 2023
2 min read

Video advertising is a powerful tool for B2B marketers. It can help you reach a wider audience, generate leads, and increase brand awareness. But how can you make sure your video ads are effective?

One way to improve the effectiveness of your video ads is to use the Google Display Network. 

The Google Display Network is a vast network of websites, apps, and videos where your ads can be shown. This gives you the opportunity to reach a wider audience than you could with traditional display advertising.

In addition, the Google Display Network allows you to target your ads to specific audiences. This means that you can show your ads to people who are already interested in what you have to offer. This can help you increase your click-through rate (CTR) and conversion rate.

Here are a few tips for creating effective video ads for the Google Display Network:

  1. Make sure your videos are high-quality. Your videos should be well-produced and engaging. If your videos are low-quality, people will be less likely to watch them.
  2. Keep your videos short and to the point. People are busy, so they don't have time to watch long videos. Keep your videos under 2 minutes long, if possible.
  3. Use strong calls to action. Tell people what you want them to do after watching your video. Do you want them to visit your website? Sign up for your newsletter? Download a white paper? Make sure your call to action is clear and concise.

If you follow these tips, you can create effective video ads that will help you reach a wider audience, generate leads, and increase brand awareness.