How Tracking Micro Conversions Can Boost Your Google Ads ROI

Kamil Kluziak
20 Jul 2023
2 min read

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line?

That's where micro conversions come in. Micro conversions are small, measurable actions that users take on your website, such as adding an item to their cart, signing up for your newsletter, or watching a product video. While micro conversions don't directly generate sales, they can provide valuable insights into how users are interacting with your website and what they're interested in.

For example, if you notice that a lot of users are adding items to their cart but not completing the checkout process, you can start to identify the barriers that are preventing them from converting. Once you know what those barriers are, you can start to address them in your website design or marketing campaigns.

Tracking micro conversions can also help you optimize your Google Ads campaigns. By identifying which keywords, ad groups, and landing pages are driving the most micro conversions, you can focus your advertising budget on the most effective channels.

So if you're looking to boost your Google Ads ROI, tracking micro conversions is a great place to start. By understanding how users are interacting with your website, you can make informed decisions about how to improve your campaigns and drive more sales.

To learn more about how to track micro conversions and boost your Google Ads ROI, visit our website or click this link to schedule a discovery call today.