Tag: B2B

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Micro conversions are small, measurable actions that users […]

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in. Why Track Micro Conversions? Micro conversions are small, […]

If you're a B2B business that's been running Google Ads for at least two years, you know that the competition is fierce. In order to stay ahead of the curve, you need to be using the latest and greatest bidding strategies. That's where Smart Bidding comes in.  What is Smart Bidding? Smart Bidding is a […]

If you're running Google Ads, you know that conversion tracking is essential for measuring the success of your campaigns. But did you know that there are two different types of conversion tracking: online and offline? What is Google offline conversion tracking? Google offline conversion tracking allows you to track conversions that happen offline, such as […]

Today’s blog is one that I'm particularly excited about. If you're running Ads on Google, this blog is going to change the way you do business. For those of you who've been in the game for a couple of years now and are seeing diminishing returns on your Ads' performance, this blog is for you. […]

In today's world, businesses heavily rely on advertising to reach their target audience. But running successful ad campaigns is not an easy feat, and hiring a digital marketing agency to handle your ad spend can be an excellent solution. However, choosing an agency can be overwhelming, and it's crucial to ask the right questions to […]

Managing an online business can be tough, especially when it comes to running ads effectively. With so many different optimisation tools out there, it's hard to know which ones actually work. That's where data feed watch comes in.  What is DataFeedWatch? Data Feed Watch is a leading feed management solution that helps you optimize your […]

In the age of online shopping, consumers are more demanding than ever before. They want to be able to see and interact with products before they buy them. That's where immersive 360-degree product ads come in. 360-degree product ads allow consumers to view a product from all angles, as if they were standing right in […]

In today's competitive marketplace, businesses need to find every possible way to maximize their profits. One way to do this is through intelligent pricing, which uses artificial intelligence (AI) to dynamically adjust prices based on real-time market conditions. What is Intelligent Pricing? Intelligent pricing is the use of artificial intelligence (AI) to dynamically adjust prices […]

In today's competitive B2B landscape, it's more important than ever to master your sales funnel. Enhanced attribution modeling can help you do just that by giving you a better understanding of how your marketing and sales efforts are working together to generate leads and close deals. If you're running B2B ads for at least two […]

Video advertising is a powerful tool for B2B marketers. It can help you reach a wider audience, generate leads, and increase brand awareness. But how can you make sure your video ads are effective? One way to improve the effectiveness of your video ads is to use the Google Display Network.  The Google Display Network […]

Step into the future of B2B with voice-activated advertising! In this blog post, we'll dive into the exciting realm of voice-activated advertising and explore how B2B marketers can leverage this innovative technology to engage, captivate, and convert their target audience. Voice-activated devices and smart assistants have become ubiquitous in our lives. From smartphones to smart […]