Category: Google Ads

The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve the performance of the campaign. Apart from implementing a few modifications, tracking the results that are generated is as important. It is pointless to implement a modification on the Google Ads campaign […]

The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use of the bid simulator, which is based on the bid changes according to the keywords. This was previously available for campaigns implementing Target CPA Bidding and Manual Bidding until […]

Amongst today's online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was four years ago (when the organic search was less competitive than it is nowadays). But if you are looking to recruit new employees, you should think twice about placing money into terms "manufacturing […]

Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by attracting targeted, big-spending clients who, in turn, will bring money to the table. However, there are a lot of ways in which a Google Ads campaign […]

When it comes to ranking high on Google and other Search Engines, few things matter as much as Page Speed Optimization. Google’s latest update pays more attention to how many minutes a page takes to be fully loaded on mobile devices, which is why having a website with quick features is as important today as […]

A short interview with Kamil about starting e-commerce Adwords campaign. Learn how to avoid costly mistakes when starting out.   If you would like to learn more please feel welcomed to read our blog.

Running an Adwords campaign for SaaS/IT type of business is different from other industries. Let's compare it to the e-commerce industry. In the e-commerce, we instantly see a flow of data showing us exactly which keywords are converting into purchases and which aren't. With SaaS campaigns, we don't have instant purchases. We are entering a […]