ROI's List: 41.67% Lower Cost per App Install and 60.96% More Monthly Downloads

Challenge

ROI’s List is a mobile app that helps real-estate investors close more property deals by growing their network. Like many startups with a new idea, it struggled to turn website traffic into app users:

• The value proposition wasn’t landing. We identified the website’s UX as the main problem: it didn’t explain clearly why an investor should join.
• No profitable Facebook strategy. The team couldn’t find the right targeting and advertising approach.
• No usable analytics. They needed tracking that joined web and mobile data.
• A hard audience. Real-estate investors are an expensive B2B audience to reach, and few understood the benefits of a networking app.

What we did

• Redesigned the prototype site to explain the value proposition in a simpler, benefit-led way.
• Split the campaigns by city. Real-estate investors look for deals in specific places, so we ran local campaigns focused on major US cities.
• Set up Firebase, AppsFlyer and Google Analytics so the team could make data-driven decisions and measure acquisition cost, user lifetime value and churn accurately.
• Tested lead-generation campaigns with chatbots and landing pages to build audiences we could convert later.
• Optimised once installs were flowing. We refined the ad copy, built lookalike audiences from existing users, and helped the client design a better onboarding flow to reduce churn during the trial.

Results

• Cost per app install down 41.67%.
• Monthly app downloads up 60.96%.
• CPM down 20.59%.
• Reach up 15.97%.

A networking app for real-estate investors (illustrative photo).