Success Story
Essential Oils Store: Conversion Rate From 1.14% to Over 5% and 5x Revenue
An Amazon essential-oils seller's own store went from a 1.14% to an over-5% conversion rate in five months, with 5x revenue.
Reading time: 1 min · Published
Challenge
The client was already making hundreds of thousands of dollars on Amazon. His goal was his own e-commerce store, so he could scale further, diversify revenue and stop depending on Amazon’s algorithms and high fees.
When we started, the store converted at just 1.14%. At that rate it was hard to make any advertising campaign profitable.
What we did
- Redesigned the product page to create urgency and push visitors to check out straight away.
- Added upsells on the cart page, with extra trust elements.
- Sent Facebook Ads traffic to the new pages once they were live. The conversion rate then rose month after month.
Results
- The conversion rate went from 1.14% to over 5% within five months.
- Revenue grew 5x.