Success Story
Local Cake Delivery Business: Over $9,000 in Sales at Nearly 200% ROAS
A US local cake company with no digital experience or following made over $9,000 in sales at nearly 200% ROAS from occasion-based targeting.
Reading time: 1 min · Published
Challenge
A US local cake company sells cakes for every occasion. It had no digital marketing expertise and no social media following.
What we did
After in-depth research, we built audience segments around the people most likely to need a cake, all within the area around the client’s store:
- Friends of people with a birthday in the next 30 days.
- Business owners.
- HR staff, who organise office celebrations.
- Parents of children with a birthday in the next 30 days.
- People with a birthday in the next 30 days.
Results
- Nearly 200% return on ad spend.
- More than $9,000 in sales.