Success Story
High-Protein Diet Food Store: 718% Monthly ROAS at an $11 Cost per Purchase
A high-protein diet food store reached a 718% monthly ROAS at an $11 cost per purchase, and grew sales 32% in three months.
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Challenge
The founders ran a doctor-supervised weight-loss programme. They found that the products the diet needed were too expensive for most of their patients, so they opened an online store for high-protein foods and high-protein, low-carb snacks. The goal was to give dieters who had finished the programme ongoing access to the products they had come to love.
The store faced three problems:
- Nutritional supplements are a highly competitive niche.
- The team had no working Facebook Ads strategy.
- Ads weren’t producing a positive return.
What we did
- Researched the customer in depth and found a group of targeting options that responded strongly to the ads: high relevance, low cost per click and high traffic volume.
- Mapped the content to awareness levels. We sorted the client’s content by how ready the reader was to buy. People reading posts on the diet’s advanced methods were ready to see the product offer. People reading the basics needed more education first.
- Built a full-funnel campaign structure of Awareness, Engagement, Lead Generation and Sales campaigns, then tested our way through it.
Results
- A 718% return on ad spend on a monthly basis.
- An $11 cost per purchase in a highly competitive niche.
- Sales up 32% in three months.
- Page likes up 481%.