How Sleep Science Academy Increase Conversions while Decreasing CPC
48% increase in conversions
Sleep Science Academy wanted to get more prospect through Google Ads. Texonica used SKAG campaigns, adjusted bidding and worked on dedicated landing pages which increased conversions by 48% while decreasing cost per click by 30%.
How We Did It
- Introduced SKAG structure for search campaigns
- Adjusted bidding for campaigns with micro/macro conversions
- Prepared dedicated landing pages for TOF traffic