How Flue Liner Solutions Increased Conversions on Google while Bringing Down Cost Per Acquisition
97% drop in CPA
Flue Liner Solutions offer domestic and commercial flue lining installation and repair in London & Wimbledon.
Client's goal was to start lead generation for B2B clients. We decided to propose an alternative solution by starting with acquiring B2C clients. This approach allowed us to gain traction and then slowly start acquiring B2B as a second, smaller but more profitable stream of leads.
How We Did It
- Laser targeting with search campaigns an dedicated landing pages
- Reach and awareness display, discovery campaigns for top of funnel audiences
- Proper conversion tracking for macro and micro business goals