Success Story
Financial-Hardship Services Company: Cost per Lead From $25 to Under $7
A company helping people in financial hardship cut Facebook cost per lead from $25 to under $7 in two months, by testing messages, placements and states.
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Challenge
The client offers a range of services that help people in financial hardship regain their financial freedom. It had run Facebook ads before, with no success.
What we did
- Tested the message first. We analysed the existing data and launched test campaigns to find the message that worked best with potential clients.
- Optimised the audience around the winning message. That cut cost per lead from $25 to $15 in the first month.
- Narrowed placements and geography. At the start of month two, the data showed that conversions came mainly from the Facebook feed and from certain states. We limited the campaigns to the feed and to those states.
Results
- Cost per lead fell from $25 to $15 in the first month.
- By month two it was under $7.