How to Reach More Customers with Voice Search

Kamil Kluziak
20 Jul 2023
2 min read

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice search.

Here are a few tips on how to do this:

1. Speak Their Language: Targeting High-Intent Voice Search Queries

First things first, let's understand the art of speaking your customers' language. Voice search queries often tend to be more conversational and natural, reflecting how people typically speak. Optimize your Google Ads campaigns by incorporating long-tail and high-intent keywords that match these voice queries. Conduct thorough Google Ads keyword research, and think about the questions your customers may ask when using voice search. By targeting these precise queries, you'll be well on your way to capturing their attention.

2. Snag the Featured Snippet: Voice Search and Position Zero

Picture this – you ask your voice assistant a question, and it responds with a concise, spoken answer. That's what featured snippets, also known as "position zero" results, can do for your business. These snippets provide immediate answers to voice queries, making them highly desirable real estate in voice search. Aim to optimize your content and ad copy to appear as featured snippets. Delivering concise, authoritative responses to commonly asked questions can help you earn this top spot and boost brand credibility. 

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3. Embrace Voice-Friendly Ad Extensions and Landing Pages

The voice search revolution isn't just about keywords; it's also about delivering a seamless user experience. Incorporate voice-friendly ad extensions, such as location, call, and sitelink extensions, to make it easier for users to interact with your ads vocally. Additionally, ensure your landing pages are mobile-friendly and designed for voice search. Consider adding FAQs and concise content, making it a breeze for voice-activated devices to provide answers to users.

In addition to these tips, there are a few other things you can do to optimize your Google Ads campaigns for voice search:

  • Track your voice search performance. Google Ads allows you to track the performance of your voice search campaigns. This will help you see which keywords are performing well and which ones need to be improved.
  • Use voice search ad extensions. Google offers a variety of voice search ad extensions that can help you improve your click-through rate. These extensions include things like call extensions, location extensions, and structured snippets.
  • Keep your ad copy up-to-date. As voice search technology continues to evolve, the way people use voice search will change. So, it's important to keep your ad copy up-to-date so that it's relevant to the latest trends in voice search.

By following these tips, you can optimize your Google Ads campaigns for voice search and reach more potential customers.