Find it Near You: Real-Time Store Inventory on Google Ads

Kamil Kluziak
14 Jun 2023
2 min read

In today's digital age, consumers are more likely than ever to shop online. However, many still prefer to shop in-store, especially for certain items. This is where enhanced local inventory ads (LIAs) come in.

What are Local Inventory Ads?

LIAs are a type of Google Ads campaign that allows you to show your products to people who are searching for them on Google, and who are also near one of your physical stores. The ads will show the product name, price, and availability, as well as a link to your website or to the store's location.

LIAs are a great way to drive in-store traffic and sales. They can also help you to increase brand awareness and customer loyalty.

How to set up LIAs?

To set up LIAs, you will need a Google My Business account and a Google Merchant Center account. You will also need to create a local inventory feed, which will provide Google with information about your products and their availability in your stores.

Once you have set up your LIAs, you can start to target them to specific demographics, interests, and even keywords. You can also set a budget for your campaigns.

What is the benefit of using LIA?

One of the most appealing features of LIAs is that they can be used to show real-time inventory data. This means that when a customer searches for a product, they can see whether or not it is in stock at the nearest store. This can be a major selling point, as it helps to build trust and credibility with potential customers.

LIAs can also be used to promote different features of your business, such as free shipping, in-store pickup, or curbside pickup. This can help to increase the value of your ads and improve your click-through rate (CTR).

If you're a retailer with a physical store, I encourage you to consider using enhanced local inventory ads. They can be a great way to reach potential customers, drive traffic to your stores, and increase sales.

LIAs are a powerful tool that can help you to reach more customers and grow your business. If you are not already using them, I encourage you to give them a try.