Success Story
Percko: Revenue Scaled from €4M to €8.4M at a 6.52x ROAS
A French posture-wear brand scaled from €4M to €8.4M in revenue at a 6.52x ROAS (goal: 5x), with Facebook, Google, YouTube and TV-synced ads.
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The challenge
Percko spent tens of thousands a month on ads and barely broke even. Management wanted to reach eight figures, so the goals were to improve ROAS on every channel, hold total ROAS above 5x, and expand profitably to the UK and US, where earlier attempts had lost money. Then COVID-19 arrived, and keeping results stable and predictable became the biggest challenge.
The audit found:
- Facebook: an unclear funnel, generic audiences, and near-identical creatives that had run for years.
- Google and YouTube: 81 campaigns, almost all on target-CPA bids set too low for the best performers to scale. The biggest budgets went to weak campaigns, and several ads still promoted expired Black Friday and Christmas offers. Remarketing was minimal, with no cart-abandoner lists, no frequency caps and no exclusions of recent buyers. The largest Shopping campaign had a very low target ROAS.
What we did
Facebook Ads
- Cut the number of campaigns so each ran longer and trained the pixel faster. We rebuilt the framework around Percko’s long buying journey, with isolated funnel stages, so budget and messaging could be controlled at each stage.
- Widened ad formats and angles, and set retargeting windows and budget shares from the actual customer journey.
- Built a custom product catalog with rotating catalog creative, which gave every funnel stage fresh content.
Google and YouTube Ads
- Moved budget from loss-making campaigns to high-ROAS ones.
- Switched most bidding from target CPA to manual or enhanced CPC, and raised target CPA where a campaign showed promise.
- Ran 50/50 campaign experiments to pick bidding strategies and ads, and split-tested CTAs on “rotate indefinitely”.
- Launched YouTube remarketing and prospecting with custom video ads, and rebuilt display and YouTube remarketing lists by engagement level.
TV synergy Percko’s PR team ran time-limited TV campaigns. We timed our ad delivery and copy to match the broadcasts and scaled hard while they aired. The awareness lift lasted well beyond the TV slots, which kept ROAS higher and more stable.
Results
A posture t-shirt like the ones we advertised (illustrative product photo).
- Revenue scaled from €4M to €8.4M (about $10M USD)
- 6.52x return on ad spend, beating the 5x goal
Feedback
We are a French team attacking the French Market, but we had a desire to be much bigger and be able to attack other markets. We were concerned about working remotely, without physical meetings, but it's working really well! With the team we have weekly meetings that are very interesting, very productive and extremely effective in helping us reach our goals.