Success Story
African Leadership University: 2,436 Student Leads in the First Month on a $2,000 Budget
African Leadership University, newly founded in Mauritius, got 2,436 leads from parents and prospective students across Africa in month one, on $2,000.
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Challenge
African Leadership University, newly founded in Mauritius, wanted to reach high-net-worth families across Africa who could pay university fees. Until then its representatives had recruited students through live events. Management soon realised this was expensive and could not scale. The in-house team’s own campaigns were producing leads at roughly $6 each.
What we did
- Built one multi-country campaign covering the university’s target countries across Africa.
- Targeted both decision-makers: prospective students and their parents, who usually pay the fees.
Results
- 2,436 leads in the first month of working together.
- Total budget for that month: $2,000.