BlueOffer7: Revenue Scaled 15x to $312,785 in Four Months for a Danish Activewear Store

The challenge

BlueOffer7 came to us for a conversion audit after the store’s conversion rate started to fall. We added a free Facebook Ads account audit and consultation.

The owner ran the ad account himself. His business model was to launch around 20 new products a week to find winners, then push each winner hard before competitors copied it. That left no time for advanced ad strategy. The account had no value-based lookalike audiences and almost no remarketing: one dynamic product ad aimed at 3–14-day cart abandoners. When a few weeks passed without a winner, ROAS dropped and scaling stalled.

The store had problems too. It had no site search, calls to action looked inconsistent, the checkout was unbranded, few trust signals were in place, and checkout ran in a single currency, which drove international visitors to abandon their carts.

What we did

Conversion rate optimisation (first two weeks, then ongoing A/B tests)

• Turned on mobile search and advanced search features
• Upgraded the reviews app and showed the team how to import reviews from other sources
• Made calls to action, fonts and the logo consistent, branded the checkout, and added a free-shipping announcement bar
• Added a social-proof pop-up showing recent purchases, simplified the menu around one key category, and added a sticky add-to-cart button on mobile product pages
• Upgraded the Shopify theme to fix bugs, and switched on Shopify multi-currency checkout (without Shopify Plus)

A single A/B-tested change delivered a 7.3% increase in revenue in one month, and a second phase of A/B tests followed.

Facebook Ads

• Value-based lookalike audiences and full remarketing funnels covering engagers and past purchasers, as well as cart abandoners
• Evergreen top-of-funnel catalog campaigns for selected product sets
• A re-engagement campaign that brought new offers to past customers
• Dedicated campaigns for each winning product, to get more exposure before competitors caught up

With steady cash flow from the evergreen campaigns, the owner could keep testing products without risking losses. He scaled the winners harder, and he spent the hours he no longer gave to ad management on finding new products.

Results

The kind of activewear and swimwear the store sells (illustrative product photo).

• Revenue scaled 15x to $312,785 in four months
• Facebook ROAS up 40%, from 1.85x to 2.59x, while spend scaled
• Conversion rate up 40%, from 1.61% to 2.27%
• +7.3% incremental revenue from a single A/B-tested CRO change