Texonica
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Overview

The client is renowned as Canada's Best Moving Company since 2009 for local & long-distance moves, office & commercial relocations, heated indoor storage, packing services, and even moving supplies. However, their success came at a steep price.

Challenge

Being hailed as the industry leader also meant hemorrhaging revenue with soaring client acquisition costs coupled with increasing competition. They were running their own Google Ads campaigns and using PipeDrive CRM without integration to Google Ads which made it difficult to track leads and collate accurate data.

The company is struggling to bring down their cost per acquisition so they sought a game-changing solution with Texonica.

Strategy

Our team stepped in and worked closely with the client to revamp their Google Ads approach, focusing on these five major areas:

Refined audience targeting is a crucial aspect of running successful online campaigns. The company faced struggles when it came to precisely identifying their target audience. However, with the implementation of Google Ads tracking and smart bidding, we now have the tools to precisely define and reach the intended audience.

By utilizing Google Ads tracking, we gathered data on various metrics such as user demographics, interests, and online behavior. This data was then used to create data-driven campaigns that are targeted specifically towards their desired audience segments.

Additionally, offline conversion tracking was implemented to measure the effectiveness of the online ads in driving offline sales. This integration provides a comprehensive understanding of the customer journey and enabled us to refine the targeting strategies further. Ultimately, through implementing these strategies, we optimized their campaigns and maximized their return on investment. 

Results

Texonica implemented new conversion tracking actions, switched to conversion-based smart bidding strategies, and refined audience targeting to achieve the client's goals of:


The results were remarkable with a 26.87% decrease in cost per lead and a 39.95% increase in the number of leads. With Texonica's expertise, the client successfully optimized their campaigns, maximizing lead generation efficiency and cost-effectiveness.

Conclusion

Our collaboration with the client demonstrated our proficiency in recognizing and addressing pivotal challenges within a Google Ads strategy. By prioritizing the client's distinct requirements and leveraging our expertise in Google Ads, we achieved notable enhancements in the company's conversion rates, fostering business growth through a comprehensive understanding of their advertising performance.

Interested to work with us? Schedule your strategy call by clicking this link.

Overview

The company has been delivering top-quality chimney sweeping and repair services throughout London and its surrounding areas for more than 10 years. Their team of experts uses both traditional brushes and advanced vacuuming techniques, along with camera surveys, to provide comprehensive cleaning, accurate testing, and reliable repairs for your chimney.

The Challenges

The company runs two websites. Looking at the number of sales for the same budget we noticed the sales for their main website were far lower. Ultimately, we stopped marketing this site to concentrate on the other.

The Solution

Texonica's team focused on generating relevant chimney-sweeping leads from the client's service area, while also introducing chimney caps and flue lining leads during the off-season.

We achieved this through the following strategies:

And moving away from Smart campaigns, which gave us more control and allowed us to optimize campaign elements better. We overcame this by expanding our campaigns beyond chimney sweeping services, as we started targeting people who are looking for other services that the client offers, such as flue lining and chimney capping.

The Results

In doing so, we generated a CTR of 8.05%, 1120 leads at a cost of 6.22 GBP per lead, below the initial target of 8 GBP per lead for the client.

By implementing proper conversion tracking, focusing on website lead forms and phone calls, and monitoring campaigns to weed out any irrelevant converted search terms, we maximized the lead quality that we are generating for the client.

Conclusion

Our expertise in Google Ads strategy is not only shown on our success in managing E-commerce stores but also through our collaboration with business-to-customer (B2C) clients with each strategy tailor fit to each of our client's company needs.

Interested to work with us? Schedule your strategy call by clicking this link.

Overview

The client, an ecommerce store, was facing low ROAS and unprofitable campaigns with their Google Ads strategy. These were causing financial strain on the client's business so they reached out to Texonica.

The Challenges

The Solution

Texonica's team of experts dove right into diagnosing the root causes of the ecommerce store's challenges. After conducting a thorough analysis, the team came up with a comprehensive solution that are focused on these key areas:

The Results

By implementing these solutions, we were able to help the client improve their ROAS and profitability. We continued to monitor the campaigns and make adjustments as needed, which helped them achieve their advertising goals and improve their overall business performance.

The results of our partnership were significant:

Conclusion

Our expertise in Google Ads strategy for E-commerce stores was demonstrated through our collaboration with this client where we identified and overcame significant challenges to achieve impressive increases in conversion rates and substantial business growth.

Interested to work with us? Schedule your strategy call by clicking this link.

Overview

The client, a burgeoning player in the publishing industry specializing in tailored books for bilingual children, wanted to amplify sales of the subscription-based product model through Facebook Ads, aiming to elevate brand awareness, drive pertinent traffic to the website, and bolster subscription sign-ups.

The Challenge

However, they are faced with three key challenges. 

Firstly, building trust in their brand and subscription model. Establishing trust in a subscription model demanded meticulous planning, considering the long-term commitment it entailed from customers. 

Secondly, the lack of diverse marketing materials, primarily a few videos, constrained the creativity and potency of their ad campaigns. 

Lastly, targeting the right audience, specifically bilingual parents, posed a complex challenge in the competitive market.

Given the situation and complications, the pivotal question was: How could the client effectively overcome trust issues, expand their creative arsenal, and precisely target the audience to drive engagement and boost sales for their subscription-based bilingual children's books?

The Strategy

In response to these challenges, our team devised a multi-faceted strategy encompassing content utilization, tailored video production, precise communication, and advanced data targeting.

Enhanced Curated Content Mix: To fill the marketing creative gap, we integrated existing Instagram images of children interacting with the books, along with newly-produced videos tailored to specific languages. This created a compelling narrative that's irresistible for families with children aged 0-10.

Hyper-Focused Maternal Targeting: Capitalizing on a rich client database, we executed finely-tuned lookalike campaigns that were laser-focused on bilingual mothers aged 25-45, the primary decision-makers for bilingual upbringing.

Sequential Trust-Building Sales Funnel: Recognizing the trust barrier around the subscription model, we designed a funnel that carefully progresses from initial brand awareness to fostering long-term subscription commitment. This is strengthened by multi-variant A/B tests to ensure we're hitting the mark.

Persona-Based, Challenge-Addressing Copywriting: Understanding the intricacies of bilingual family dynamics, we crafted customer avatars that mirror these complexities. This enables us to produce copywriting that not only engages but also builds trust and tackles unique challenges these families face.
Holistic, Pixel-Enhanced Analytics for 360-View: With a goal of tight strategy alignment, we employed an upgraded Facebook Pixel for better tracking. When combined with data analytics from other platforms like Shopify, this gives us a complete, 360-degree view to ensure strategies are driving both sales and long-lasting subscriptions.

The Results

Early in our campaign, we swiftly identified high-performing creatives that resonated most with our target audience. Leveraging a strategic 70/30 budget allocation methodology — where 70% of the budget was channeled into proven, result-yielding campaigns and 30% dedicated to experimental endeavors — we were able to innovate while maintaining a robust Return on Ad Spend (ROAS). 

Sales Growth: Over the first three months, we observed an impressive 89% month-over-month increase in sales volumes, highlighting the immediate impact of our strategies.

ROAS Improvement: The Return on Ad Spend (ROAS) escalated by 117% compared to the first month, based solely on initial purchases, excluding the lifetime value (LTV) of the client. This indicates not just more sales, but more profitable sales.

Subscription Retention: Quality wasn't sacrificed for quantity. Approximately 78% of the subscribers renewed their subscriptions, signifying the tangible value they found in the product. Not only did they continue their subscription, but many also left positive reviews on the site, adding an organic marketing layer.

Engagement Metrics: Video content emerged as a potent tool. There was a staggering 500% increase in the engagement rate for individuals inclined to watch over 50% of the educational product video. This reaffirms the product's resonance with its target audience and the efficacy of the video as a medium.

Is your Facebook Ads delivering sub-par results? You might be overlooking a few things. Click this link to secure your strategy session today.

Conclusion:

By holistically analyzing user behaviors and leveraging a dynamic ad analysis strategy, we identified high-performing creatives swiftly and maintained a robust ROAS while innovating with experimental campaigns. The results showcased substantial growth and validated the efficacy of the strategies, reaffirming the client's confidence in the campaign's ROI and scalability.

Overview

A UK-based business with global offices, provides instant WordPress technical support, WordPress hosting & expert management for over 8,000 WordPress websites. But despite their quality services, the company faced a major challenge - increasing leads and scaling their operations in the highly competitive US and European markets.

The Challenges

The company needed to pivot its marketing strategy to gain a foothold in the United States and European markets. Some of the challenges they faced were:

Through a strategic partnership, Texonica helped the company expand its reach through strategic Google Ads campaigns.

The Solution

The Texonica team conducted a thorough analysis of the company's existing campaigns and implemented multiple strategies which includes:

The Results

Through Texonica's Streamlined 5-Step Approach, the company achieved a significant 77% increase in leads within 30 days while keeping the cost per acquisition (CPA) within the target.

The company's data showed a clear difference between December 2019 to March 2021 and December 2021 to March 2023, with the latter period experiencing a significant increase in leads. The results speak for themselves, demonstrating the effectiveness of Texonica's approach in driving business growth when implemented effectively.

Conclusion

The client is steadily building a stronger presence in the US and EU markets since partnering with Texonica in December 2021.

Are you scaling your web hosting company? Get in touch with us today for your free strategy call.

Click this link to book a call.

Overview

Suprfit, an online fitness retailer, partnered with us to overcome several challenges they were facing with their Google Ads strategy. Their primary difficulties included tracking relevant campaign goals, inefficient campaign structure, and a sub-optimal product feed.

The Challenges

The Solution

Our team stepped in and worked closely with Suprfit to revamp their Google Ads approach. We focused on three key areas:

The Results

Our collaboration with Suprfit led to a clear understanding of how Google Ads were driving their revenue and sales. We were able to grow campaigns, going beyond brand-related search terms, conducting new tests on search and shopping.

The results of our partnership were significant:

Conclusion

Our work with Suprfit showcased our ability to identify and solve critical challenges in a Google Ads strategy. By focusing on the client's unique needs and applying our expertise in Google Ads, we were able to significantly improve Suprfit's conversion rates, business growth through understanding of their ad performance.

Interested to work with us? Schedule your strategy call by clicking this link.

Background

Keiser, a prominent brand in the fitness industry in the U.S, came to us with a digital marketing strategy that was fundamentally restricted to the bottom-of-funnel (BOF) campaigns. Although these campaigns led to a decent amount of purchases, they lacked an efficient tracking system beyond this point. Keiser was struggling to understand the intricate dynamics of micro conversions, lag to purchase, and purchase path that could potentially drive top-of-funnel (TOF) campaigns and expand their brand awareness. Additionally, the brand was facing stiff competition from resellers in search and shopping ads, demanding more strategic approaches for ad listings, titles, and landing pages.

Strategy

Our initial step was to bring clarity to Keiser about the role and impact of micro conversions. We emphasized the significance of tracking minor yet influential customer actions like page views, add to carts, initiated checkouts that subtly contribute to the final sales. Understanding this, Keiser decided to extend their campaigns to include Discovery, YouTube, and Display ads to enhance brand awareness and engage their ideal audiences.

To deal with the high competition from resellers, we carried out rigorous tests on different elements like ad listings, titles, and landing pages. This allowed us to identify which combination yielded the most effective results. In collaboration with Keiser, we helped optimize their product pages and even developed new landing pages dedicated to specific promotions.

To capitalize on the summer sale period, we introduced promotion extensions in July. This allowed Keiser to showcase their discounts directly in their search ads, adding a unique selling point that would attract potential customers. Concurrently, we also initiated specific remarketing ads to engage users who had recently abandoned the website, thereby increasing the chances of converting them into purchasers.

Results

Our strategic intervention resulted in 116.72% increase in conversion value in just 60 days! Our efforts to understand and tap into micro conversions resulted in better ad optimization, resulting in an improved customer journey and a heightened brand image. The meticulous testing for different ad elements proved beneficial, helping us stand out in the face of resellers' competition. The promotion extensions, combined with remarketing ads, played a critical role in maximizing the sales during the July period.

In conclusion, our partnership with Keiser stands as a testament to our understanding of the digital marketing landscape and our commitment to delivering results. We are proud to have worked with a brand that is open to change and innovation, and we look forward to more successful collaborations in the future.

Interested to work with us? Click this link to schedule a discovery call.

Sleep Science Academy wanted to get more prospect through Google Ads. Texonica used SKAG campaigns, adjusted bidding and worked on dedicated landing pages which increased conversions by 48% while decreasing cost per click by 30%.

How We Did It

The Challenge

Our main challenge and goal was to grow the current sales and revenue generated with little to no impact from Google Ads. Our initial analysis of the brand showed a high focus on branding campaigns. However, there were no campaigns that attracted new customers, raised brand awareness, or built up our client’s position on the US market.

Our second challenge – our main goal – was to prevent campaigns from going below a 250% ROAS. This looked a bit odd, as most e-commerce stores would aim higher. Nevertheless, doing so would have proved to be tricky, especially when we had only branded campaigns and Google placements that were packed with competitors.

The Solution

Upon initial analysis, we decided to optimize the current campaigns to keep the traffic and sales going while planning on new targeting campaigns and creatives. As our client was getting only a couple of sales weekly, we moved on to prepare all sorts of campaigns – Shopping, Display, and Search – that would allow us to cap into the tanning market.

Instead of a standard Shopify plug-in, we used DataFeedWatch to control how products were shown in the search and display results. We were aware that shopping was one of the main drivers of purchases for competitors, and with great products and prices, we were able to tackle them in terms of auctions and ad positioning.

Next, we tested new ad variables and biddings for branded Search campaigns that were using an older version of text ads.

Further on, we rearranged the current generic Search campaigns by using a more detailed structure, exact match phrases for our top picks, and modified broad match keywords to harvest the search results and look for any opportunities to stand out.

We started using dynamic display ads for remarketing and showcasing the previously displayed products that were relevant to product viewers, general visitors, and customers with abandoned shopping carts. We used the 25% discount on the first order as our top priority in regaining lost carts and driving conversions among new customers.

We knew that once they had placed their first orders, they would come back for MineTan products in the following few months. This insight was based on our analyses of frequently bought products, average order values, and customer retention.

As we noticed more and more queries for exact products and solutions, we also expanded the usage of branded campaigns.

In terms of generic ads that competed with other brands, we knew that our products provided benefits that could easily outperform other brands’ products, so we focused on showing every important aspect of production and results. We also showcased the number of worldwide customers.

With Shopping ads, we tested two different angles:

The results proved that the smart campaign was able to generate a higher ROAS, thus allowing us to focus on new Display and Search campaigns:

In the Search campaigns, we used a third-party tool analysis to optimize manual bids and to conduct A/B tests for headlines and description lines:

Pain Points

Before we moved on to work on the campaigns, only the Google Analytics transactions were attributed to Google Ads, leaving little information for the AI to learn more about our customers.

The initial setup of the Shopping campaigns showed us that there were loads of work to optimize the product feed and analyze the correct bids for different products.

Moreover, the top-of-funnel campaigns initially struggled to deliver the desired results, as brand awareness in the USA was not as high as in Australia.
Therefore, we needed to rethink the way in which we attracted new customers and make our ads more informative and less sales-oriented.

The Results

Google Ads

In just three months, we were able to grow from a ROAS of 249% in August to a ROAS of 466% in October:

Despite the prognosis of sales’ growing down by 10 to 15% out of the summer season, we managed to improve the ROAS in October by 69%, compared to the previous year’s results, when the ads focused solely on branded campaigns:

The Challenge

With growth come new problems, mostly new competition. With many newcomers to the market, the client struggled to grow. Most of the sales were coming from current or past clients. Our goal was to get more sales through Google Adwords.

The Solution

While the account was in excellent condition, we have found several opportunities by deeply analyzing Google Analytics data. After finding the data-driven perfect client avatar and understanding how and what they buy we have created a more aggressive campaign solely focusing on the best clients. The next step was introducing Facebook Ads that helped us be constantly in front of the eyes of people. Besides increased sales through Facebook, it also impacted the number of sales we were getting through Google Ads (people couldn’t forget about us).

After that, we got back to analyzing the data and put in place more sophisticated data analysis using Google Tag Manager. This way we could see what actions buyers take on the website. Based on that we were creating even more aggressive remarketing strategies.

The Results

Google Ads


Through the first 3 months of our cooperation, we were able to improve the client’s revenue by an additional 40.74%. We’re still working with the client looking for other ways to increase the number of purchases per customer.

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