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In today's world, businesses heavily rely on advertising to reach their target audience. But running successful ad campaigns is not an easy feat, and hiring a digital marketing agency to handle your ad spend can be an excellent solution. However, choosing an agency can be overwhelming, and it's crucial to ask the right questions to ensure you're investing your money wisely. In this blog, I'll be sharing the top questions you should ask before hiring an agency to manage your ad spend.

1: What Are Your Goals?

One of the first questions you need to ask an agency is about your ad campaign's goals. Now, this might seem obvious, but you'd be surprised how many businesses hire an agency without understanding their goals. Not having clear goals can result in poor communication, and your agency won't be able to deliver the results you seek.

Ask your agency about their approach to goal setting and how they measure the success of their campaigns. Your goals should align with your overall business objectives, and your agency should be able to provide you with a clear plan for achieving them.

2: Who Will Be Working on Your Account?

The next question you should ask is about the team that will be working on your account. You need to know who will be handling your ad spend, their experience and expertise, and the size of the team.

The larger the agency, the more people will be working on your account, but that doesn't necessarily mean better results. You need to ensure that the team has a good mix of experienced professionals and fresh talent who are up-to-date with the latest trends and technology.

3: What is Your Agency's Process for Optimizing Ads?

Creating an ad campaign is just the beginning. The real work starts when the campaign is live, and it's time for optimization. Your agency should have a clear and structured process for optimizing ads, and they should be able to explain it to you in detail.

Ask your agency about their process for A/B testing, how they track and analyze data, and what metrics they use to measure the campaign's success. Your agency should be transparent about their process and provide you with regular reports on their progress.

4: What is Your Plan for Scaling the Campaign?

Once your ad campaign is performing well, your next goal should be to scale it. However, scaling a campaign can be tricky, and you need to ask your agency about their plan for scaling the campaign.

Ask your agency about their approach to scaling, what tools and technology they use, and how they plan to maintain the campaign's performance while scaling it. Your agency should have a clear plan for scaling and provide you with regular reports on their progress.

Conclusion

And that's it! These are the essential questions you need to ask your agency before hiring them for your next campaign. Remember, investing in digital marketing is crucial for your business's growth, but it's equally important to choose the right agency for the job.

Want to work with us? Let’s see if we are a good fit! Click this link to schedule a discovery call. 

Managing an online business can be tough, especially when it comes to running ads effectively. With so many different optimisation tools out there, it's hard to know which ones actually work. That's where data feed watch comes in. 

What is DataFeedWatch?

Data Feed Watch is a leading feed management solution that helps you optimize your data feeds and campaign performance on 1,000+ eCommerce channels. Unlike other tools, Data Feed Watch uses advanced algorithms and automation to help you get the most out of your product listings and ads.

What is a Data Feed?

A data feed is a file that contains information about your products, such as their title, description, price, and images. This file is then sent to online channels, such as Google Shopping and Amazon, so that your products can be displayed in search results.

What makes DataFeedWatch different from other optimization tools? 

There are a number of things that make Data Feed Watch different from other optimization tools. Here are a few of the most important:

Being a certified DataFeedWatch agency, we can attest that it is by far the best optimisation tool for your ecommerce business and here’s four reasons why.

  1. For starters, it's incredibly user-friendly. You don't need to be a tech genius to use it - all you have to do is upload your product feed and let the tool do the rest.
  1. Not only does data feed watch help you optimize your listing and ad campaigns, but it also monitors your data 24/7 and alerts you to any potential issues. This means you can spend less time manually checking your campaigns and more time focusing on growing your business.
  1. One of the biggest advantages of data feed watch is its ability to track competitor pricing and promotions. This means you can always stay ahead of the game and adjust your prices and promotions accordingly.
  1. Another key feature of data feed watch is its analytics dashboard. With this, you can view all the important metrics that affect your ad performance, such as click-through rate, conversion rate, and ad spend. This makes it easy to identify areas that need improvement and make data-driven decisions to optimize your campaigns.

How to Use DataFeedWatch to Improve Your Ad Campaigns?

Here are a few tips on how to use Data Feed Watch to improve your ad campaigns:

  1. Start by optimizing your data feed. This includes ensuring that your product information is accurate and up-to-date. You should also make sure that your product titles and descriptions are optimized for search engines.
  1. Use the competitor tracking feature to stay ahead of the game. This will help you ensure that your prices and promotions are competitive.
  1. Monitor your campaign performance closely. Use the analytics dashboard to track your click-through rate, conversion rate, and ad spend. This information will help you identify areas that need improvement.
  1. Make data-driven decisions. Use the insights from the analytics dashboard to make changes to your campaigns. This will help you improve your performance over time.

Here are some additional ideas that most people miss out when using DataFeedWatch:

At Texonica, our Google Ads strategists are trained on how to use the tool to its fullest potential. That means we can help you optimize your data feed, track your campaign performance, and make data-driven decisions to improve your results. Click this link to schedule a consultation.

In conclusion, DataFeedWatch is the perfect tool for B2C companies looking to take their digital marketing game to the next level. Whether you're just starting out or a seasoned pro, this tool has everything you need to succeed. 

In the age of online shopping, consumers are more demanding than ever before. They want to be able to see and interact with products before they buy them. That's where immersive 360-degree product ads come in.

360-degree product ads allow consumers to view a product from all angles, as if they were standing right in front of it. This gives them a much better understanding of the product and helps them make informed purchase decisions.

What are the Benefits of 360-Degree Product Ads?

There are many benefits to using 360-degree product ads, including:

How to Create 360-Degree Product Ads?

There are a few different ways to create 360-degree product ads. One way is to use a 360-degree camera to capture images of your product. Once you have the images, you can use software to stitch them together into a 360-degree video or image.

Another way to create 360-degree product ads is to use a 3D modeling software program. These programs allow you to create 3D models of your products, which can then be viewed in 360 degrees.

Here are some tips when creating a 360-Degree Product Ad:

  1. Capture or create your 360-degree product images or models. Be sure to capture high-quality images or models so that your ads look their best.
  2. Embed your 360-degree product ads on your website or in your social media posts. You can also use them in your email marketing campaigns.
  3. Track the results of your 360-degree product ads. This will help you determine which ads are performing the best and make necessary adjustments.

How to Use 360-Degree Product Ads?

Once you have created your 360-degree product ads, you can use them in a variety of ways, including:

Immersive 360-degree product ads are the future of e-commerce. They are more engaging, informative, and persuasive than traditional flat images. If you want to increase engagement, conversions, and sales, you need to start using 360-degree product ads.

In today's digital age, consumers are more likely than ever to shop online. However, many still prefer to shop in-store, especially for certain items. This is where enhanced local inventory ads (LIAs) come in.

What are Local Inventory Ads?

LIAs are a type of Google Ads campaign that allows you to show your products to people who are searching for them on Google, and who are also near one of your physical stores. The ads will show the product name, price, and availability, as well as a link to your website or to the store's location.

LIAs are a great way to drive in-store traffic and sales. They can also help you to increase brand awareness and customer loyalty.

How to set up LIAs?

To set up LIAs, you will need a Google My Business account and a Google Merchant Center account. You will also need to create a local inventory feed, which will provide Google with information about your products and their availability in your stores.

Once you have set up your LIAs, you can start to target them to specific demographics, interests, and even keywords. You can also set a budget for your campaigns.

What is the benefit of using LIA?

One of the most appealing features of LIAs is that they can be used to show real-time inventory data. This means that when a customer searches for a product, they can see whether or not it is in stock at the nearest store. This can be a major selling point, as it helps to build trust and credibility with potential customers.

LIAs can also be used to promote different features of your business, such as free shipping, in-store pickup, or curbside pickup. This can help to increase the value of your ads and improve your click-through rate (CTR).

If you're a retailer with a physical store, I encourage you to consider using enhanced local inventory ads. They can be a great way to reach potential customers, drive traffic to your stores, and increase sales.

LIAs are a powerful tool that can help you to reach more customers and grow your business. If you are not already using them, I encourage you to give them a try.

In today's competitive marketplace, businesses need to find every possible way to maximize their profits. One way to do this is through intelligent pricing, which uses artificial intelligence (AI) to dynamically adjust prices based on real-time market conditions.

What is Intelligent Pricing?

Intelligent pricing is the use of artificial intelligence (AI) to dynamically adjust prices based on a variety of factors, including market conditions, customer behavior, and inventory levels. This allows businesses to set the most optimal price for their products or services, which can lead to significantly increased revenue.

AI-powered dynamic pricing can help businesses to:

For B2B businesses that have been running ads for at least two years, AI-powered dynamic pricing can be a valuable tool for increasing profits. By using AI to analyze historical data and real-time market conditions, businesses can set prices that are more likely to lead to conversions.

In addition, AI-powered dynamic pricing can help businesses to target their ads more effectively. By understanding which customers are most likely to convert at a given price, businesses can allocate their ad spend more efficiently.

Overall, AI-powered dynamic pricing is a powerful tool that can help B2B businesses to increase profits, improve customer satisfaction, and maintain a competitive edge.

In today's competitive B2B landscape, it's more important than ever to master your sales funnel. Enhanced attribution modeling can help you do just that by giving you a better understanding of how your marketing and sales efforts are working together to generate leads and close deals.

If you're running B2B ads for at least two years, you know that the traditional last-touch attribution model is no longer enough. In today's complex marketing landscape, customers are exposed to your brand through a variety of channels and touchpoints, making it difficult to determine which ones are actually driving conversions.

That's where enhanced attribution modeling comes in. Enhanced attribution models take into account all of the touchpoints a customer has with your brand before making a purchase, giving you a more complete picture of how your marketing is performing. This information can then be used to optimize your campaigns and allocate your budget more effectively.

There are a number of different enhanced attribution models available, so it's important to choose one that's right for your business. Some factors to consider include the size of your customer base, the length of your sales cycle, and your marketing budget.

Most popular attribution models include:

  1. Last-touch attribution: This model gives all of the credit for a conversion to the last marketing channel that a customer interacted with.
  2. First-touch attribution: This model gives all of the credit for a conversion to the first marketing channel that a customer interacted with.
  3. Linear attribution: This model divides the credit for a conversion evenly among all of the marketing channels that a customer interacted with.
  4. U-shaped attribution: This model gives more credit to the first and last marketing channels that a customer interacted with.

Once you've chosen an enhanced attribution model, you'll need to collect data from your marketing and sales systems. This data can then be used to train the model and generate reports that show you how your marketing and sales efforts are working together.

What are the benefits of using enhanced attribution modeling for your B2B sales funnel?

If you're ready to master your B2B sales funnel, schedule a call to learn more about enhanced attribution modeling. We can help you choose the right model for your business, collect the data you need, and train the model so you can start generating insights that will help you improve your marketing and sales results. 

Here are some additional tips for mastering the B2B sales funnel:

  1. Create a clear and concise value proposition that explains why your product or service is the best solution for your target customers.
  2. Develop a strong content marketing strategy to generate leads and nurture them through the sales funnel.
  3. Use social media to connect with potential customers and build relationships.
  4. Create a personalized experience for each customer by using data-driven insights to guide your interactions.
  5. Follow up with leads promptly and consistently. Close the deal by providing excellent customer service.

Video advertising is a powerful tool for B2B marketers. It can help you reach a wider audience, generate leads, and increase brand awareness. But how can you make sure your video ads are effective?

One way to improve the effectiveness of your video ads is to use the Google Display Network. 

The Google Display Network is a vast network of websites, apps, and videos where your ads can be shown. This gives you the opportunity to reach a wider audience than you could with traditional display advertising.

In addition, the Google Display Network allows you to target your ads to specific audiences. This means that you can show your ads to people who are already interested in what you have to offer. This can help you increase your click-through rate (CTR) and conversion rate.

Here are a few tips for creating effective video ads for the Google Display Network:

  1. Make sure your videos are high-quality. Your videos should be well-produced and engaging. If your videos are low-quality, people will be less likely to watch them.
  2. Keep your videos short and to the point. People are busy, so they don't have time to watch long videos. Keep your videos under 2 minutes long, if possible.
  3. Use strong calls to action. Tell people what you want them to do after watching your video. Do you want them to visit your website? Sign up for your newsletter? Download a white paper? Make sure your call to action is clear and concise.

If you follow these tips, you can create effective video ads that will help you reach a wider audience, generate leads, and increase brand awareness.

Step into the future of B2B with voice-activated advertising! In this blog post, we'll dive into the exciting realm of voice-activated advertising and explore how B2B marketers can leverage this innovative technology to engage, captivate, and convert their target audience.

Voice-activated devices and smart assistants have become ubiquitous in our lives. From smartphones to smart speakers, the way we interact with technology is rapidly evolving. As a B2B marketer, it's crucial to stay ahead of the curve and embrace this emerging trend.

Voice-activated advertising offers a unique opportunity to engage your audience in a more conversational and interactive manner. Instead of relying solely on traditional text-based ads, you can now create voice-based campaigns that speak directly to your prospects. By leveraging the power of voice search, you can ensure your ads are front and center when your target audience is seeking relevant information.

How to harness the power of voice-activated advertising?

How can you effectively harness the power of voice-activated advertising? Here are a few key strategies to keep in mind:

Conversational Tone: 

When creating voice-based ads, focus on using a conversational tone that mimics real-life interactions. This helps create a more natural and engaging experience for your audience.

Long-Tail Keywords:

Voice searches are often longer and more conversational than typed queries. Optimize your ad campaigns with long-tail keywords to align with how your audience naturally speaks.

Contextual Relevance:

Ensure your voice-based ads are contextually relevant to the user's query or intent. By providing valuable and personalized information, you can establish trust and credibility with your audience.

Interactive Experiences:

Consider integrating interactive elements into your voice-based ads. For example, you can offer quizzes, games, or personalized recommendations, providing a fun and engaging experience that captivates your audience.

Conclusion

Voice-activated advertising is revolutionizing the way B2B marketers engage with their audience. By embracing this innovative technology and implementing effective strategies, you can captivate your target audience, drive conversions, and stay ahead of the competition in the evolving world of B2B advertising.

In today's competitive B2B market, businesses need to find new ways to reach their target audience. One way to do this is by using AI-powered hyper-personalized ad targeting.

AI-powered hyper-personalized ad targeting allows businesses to create ad campaigns that are tailored to the specific interests and needs of each individual customer. This can be done by using AI to analyze customer data, such as their past purchase history, website browsing behavior, and social media activity.

For example, a B2B software company could use AI to segment its customer base based on their industry, job title, and company size. The company could then create different ad campaigns for each segment, using different messaging and visuals that are tailored to the specific needs of each audience.

By using AI-powered hyper-personalized ad targeting, businesses can increase the reach and effectiveness of their ad campaigns. This can lead to a higher ROI on ad spend, as well as increased brand awareness and customer loyalty.

What are the benefits of using AI-powered hyper-personalized ad targeting?

By targeting your ads to specific segments of your audience, you can increase the chances that your ads will be seen and engaged with.

When your ads are relevant to the people who see them, you're more likely to convert them into customers.

By targeting your ads more effectively, you can reduce your ad spend and improve your ROI.

If you're a B2B business that's looking to improve the reach, engagement, and conversion rates of your ad campaigns, then you should consider using AI-powered hyper-personalized ad targeting. It's a powerful tool that can help you reach your target audience more effectively and drive more results.

If you're interested in learning more about how AI-powered hyper-personalized ad targeting can help your business, then contact us today. We'd be happy to discuss your specific needs and show you how we can help you reach your target audience more effectively.

Here are some additional tips for creating effective AI-powered hyper-personalized ad campaigns:

By following these tips, you can use AI-powered hyper-personalized ad targeting to create more effective B2B marketing campaigns. This can help you reach your target audience more effectively, improve your ROI, and increase your brand awareness and customer loyalty.

Are you a home improvement business owner who wants to get more out of your Google Ads campaigns? If so, you need to know about Smart Bidding. Smart Bidding is a set of automated bidding strategies that use machine learning to help you get the most out of your budget.

With Smart Bidding, you can:

How Smart Bidding Works

Smart Bidding works by analyzing your historical data and the current state of your campaigns. It then uses this information to make bidding decisions in real time. For example, if Smart Bidding sees that people are more likely to convert on your ads during certain times of day, it will automatically increase your bids during those times.

Smart Bidding Strategies

There are a variety of Smart Bidding strategies to choose from, each with its own unique benefits. Some of the most popular Smart Bidding strategies include:

Pros:

  1. Enhanced Performance: Smart Bidding leverages machine learning algorithms to analyze vast amounts of data, enabling it to make intelligent bidding decisions in real-time. It continuously optimizes your bids based on signals like device, location, time of day, and user intent, resulting in improved performance and increased conversions.
  2. Time-Saving Automation: Say goodbye to manual bid adjustments! Smart Bidding automates bidding strategies, freeing up your precious time. No more tinkering with bids for different keywords or ad groups—let Smart Bidding handle the heavy lifting.
  3. Flexible Bidding Strategies: With Smart Bidding, you can choose from a range of bidding strategies, such as Target CPA (Cost Per Acquisition), Target ROAS (Return on Ad Spend), or Maximize Conversions. This flexibility allows you to align your bidding approach with your business goals.

Cons:

  1. Learning Period: Smart Bidding needs time to learn and adapt to your campaign's unique dynamics. During the learning period, you may not see immediate results. Patience is key!
  2. Limited Control: While Smart Bidding takes care of bidding optimizations, it might not suit businesses with highly specific bidding requirements or those who prefer more control over their campaigns. If you're a control enthusiast, this might be a drawback.

When to Use Smart Bidding

Smart Bidding is a great option for home improvement businesses that want to get more out of their Google Ads campaigns. However, it's important to note that Smart Bidding isn't right for every business. If you have very specific bidding requirements or if you prefer to have more control over your campaigns, then Smart Bidding may not be the best option for you.

Who Should Use Smart Bidding

Smart Bidding is a great option for home improvement businesses that fall into the following categories:

Example Scenarios

Here are a few examples of how Smart Bidding can help home improvement businesses:

Conclusion

Smart Bidding is a powerful tool that can help home improvement businesses to get more out of their Google Ads campaigns. If you're a home improvement business owner who's looking to get more conversions, increase your ROAS, or reach more people, then you should consider using Smart Bidding.