by Kamil Kluziak | Feb 7, 2020 | Google Ads (Adwords)
The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve the performance of the campaign. Apart from implementing a few modifications, tracking the results that... by Kamil Kluziak | Jan 5, 2020 | Blog, Google Ads (Adwords)
The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use of the bid simulator, which is based on the bid changes according to the keywords. This was previously... 
by Kamil Kluziak | Oct 1, 2018 | Google Ads (Adwords)
Amongst today’s online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was four years ago (when the organic search was less competitive than it is nowadays). But if you are looking... by Kamil Kluziak | Sep 14, 2018 | Google Ads (Adwords)
Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by attracting targeted, big-spending clients who, in turn, will bring money to the table. However, there are a... by Kamil Kluziak | Jul 9, 2018 | Google Ads (Adwords)
A short interview with Kamil about starting e-commerce Adwords campaign. Learn how to avoid costly mistakes when starting out. If you would like to learn more please feel welcomed to read our... by Kamil Kluziak | Jul 1, 2018 | Google Ads (Adwords)
Running an Adwords campaign for SaaS/IT type of business is different from other industries. Let’s compare it to the e-commerce industry. In the e-commerce, we instantly see a flow of data showing us exactly which keywords are converting into purchases and which...
