Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have access to your Google Analytics data, you can grant them access at different levels.

This blog tutorial will show you how to grant access to Google Analytics at the account, property, and view levels. You will also learn how to set permissions for each user.


How to Grant Access to Google Analytics

1. Sign into Google Analytics.

2. Click the Admin gear icon in the bottom left corner of the page. Click Admin and navigate to the desired account/property/view.

3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.

4. Click on Account Access Management.

5. Click on the Plus button in the top right corner of the page.

6. Click on Add users.

7. Enter the User email address you want to add. Select "Notify new users by email" to send a message to the user.

8. Select the roles and restrictions for the new user.

9. Then Click on Add.

Setting permissions for each user

When you grant someone access to Google Analytics, you can also set permissions for them. This will control what they can do with your data, such as view reports, create reports, and edit reports.

To set permissions for each user:

  1. Sign in to Google Analytics.
  2. Click the Admin gear icon in the bottom left corner of the page.
  3. In the AccountProperty, or View column (depending on the level at which you want to set permissions), click User Management.
  4. Click the name of the user whose permissions you want to edit.
  5. Under Permissions, select the permissions you want to grant the user.
  6. Click Save.

Tips for granting access to Google Analytics

By following these tips, you can safely and securely grant access to Google Analytics to the people who need it.

Need help analyzing your data? Click this link to book a strategy call.

Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a manager account.

A Google Ads manager account is a master account that allows you to create and manage multiple Google Ads accounts. If you are invited to a manager account, you will be able to access and manage all of the accounts that are linked to it.

This blog will guide you through the process of sending and accepting a Google Ads invitation so your marketing specialist can begin working on your Google Ads campaigns. 

Before we begin, you need to provide either your Gmail address linked to your Google Ads account or your Customer ID to your Google Account Manager.

How to Find Your Customer ID?

To link to your Ads Account, the marketing specialist will need your 10-digit Customer ID number.

  1. Sign in to your account at ads.google.com
  2. Find your 10-digit customer ID number in the top right corner of your screen.
  3. Send this customer ID number to your marketing specialist.

Once you have provided your Customer ID, your Ad account manager will send you an invitation to join a Manager Account via email. So keep an eye on your primary email account associated with your Google Ads profile. The invitation email will have a subject like "Invitation to join Google Ads Manager Account. Open the invitation email, accept the invitation link, and follow the rest of the instructions.

Accepting invitation through your Google Ads Account

To accept a Google Ads invitation from a manager account, you need to follow these steps:

  1. Open your Google Ads account.
  2. Click the Tools and settings icon.

If you are using the previous Google Ads design, this is what it will look like.

  1. Under Setup, click Access and security.
  2. Click the Managers tab.
  1. Under Link request, you will see a list of manager accounts that have invited you. In the photo shown above, we don’t have any requests so it says “You don’t have any entries yet.”
  2. Click the Accept request button next to the account that you want to join.
  3. Follow the instructions on the page to complete the invitation process.

If you are using the new Google Ads design, follow these instructions:

  1. Open your Google Ads account.
  2. Click the Admin icon.
  3. Under Admin, click Access and Security.
  4. Click the Managers tab.
  5. Click the Accept request button next to the account that you want to join. 

How to switch to the old Google Ads Design?

If you find it difficult to navigate the new design, you can revert to the previous Google Dashboard design by following these steps:

  1. Click Appearance.
  2. Click Use Previous Design.

Alternatively, you can also send an invitation to your marketing specialist or Google Ads Manager.

Here is how to do it.

Sending invitation to access your Google Ads Account

If you are using the new Google Ads design, follow these instructions:

  1. Get the Gmail address of the person you want to add.
  2. Open your Google Ads account.
  3. Click the Admin icon.
  4. Under Admin, click Access and Security.
  5. Click the Users tab.
  6. Click the Plus icon.
  1. Enter the email address.
  2. Select account access level.
  1. Then Click Send Invitation.

Here are some additional things to keep in mind when accepting a Google Ads invitation:

Here are some of the benefits of accepting a Google Ads invitation:

Now, if your Google Ads are not performing, or if you feel you are not maximizing the full potential of your advertising budget, feel free to reach out to us. At Texonica, we're here to provide you with valuable insights and uncover opportunities to supercharge your Google Ads campaign. 

Simply click this link to schedule your strategy call.

Here are some additional resources that you may find helpful:

In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies. Google Analytics 4 (GA4) is Google's latest offering that empowers businesses with enhanced insights and a more comprehensive understanding of user behavior. One of the powerful features within GA4 is Google Signals, a tool that takes cross-device tracking to a new level. In this guide, we'll walk you through the process of activating Google Signals for your GA4 property and harnessing its potential. And if you haven’t set-up your GA4, click this link for our step-by-step guide.

What are Google Signals?

Google Signals is a feature within GA4 that enables you to leverage Google's vast ecosystem to track user interactions across devices more accurately. It taps into authenticated user data from signed-in Google accounts and offers aggregated insights into user journeys that span multiple devices like smartphones, tablets, and desktops.

Activating Google Signals in 3 Simple Steps:

1. Set Up a Google Analytics 4 Property:

Before you can activate Google Signals, ensure you have a GA4 property set up for your website. If you haven't migrated from Universal Analytics to GA4, now is the perfect time to make the transition.

2. Enable Data Collection and Advertising Features:

Once your GA4 property is up and running, log in to your Google Analytics account and navigate to the Admin section. Select your GA4 property, and under the "Data Streams" tab, you'll find your website's data stream. Click on it, and then click on "Data Settings." Here, enable the "Google Signals" option and save your changes. This step is crucial as it allows data collection from users who have turned on ads personalization.

3. Update Your Privacy Policy and Consent Settings:

With data privacy becoming more important than ever, it's vital to update your website's privacy policy to reflect the use of Google Signals. Be transparent about the data collection process and how you intend to use it. Additionally, if your website requires user consent for data collection and processing, ensure that your consent mechanisms cover the activation of Google Signals.

The Benefits of Google Signals:

Enhanced Cross-Device Tracking: 

Google Signals bridges the gap between devices, providing a holistic view of user interactions. This deeper understanding helps you tailor your marketing efforts to user behavior patterns, improving engagement and conversions.

Audience Insights: 

By activating Google Signals, you gain access to richer demographic, interest, and behavior insights. This enables you to refine your audience segments and deliver more personalized content.

Improved Remarketing and Targeting: 

With a unified view of user behavior across devices, you can create more effective remarketing campaigns that target users at the right moment with the right message.

Accurate Conversion Attribution: 

Google Signals allows you to accurately attribute conversions to different touchpoints in a user's journey, assisting you in optimizing your marketing mix for better results.

In conclusion, activating Google Signals for your GA4 property is a strategic move that empowers you with a deeper understanding of user behavior and the ability to refine your marketing strategies. By following the simple steps outlined in this guide, you'll unlock enhanced insights that can drive better decision-making and improved user experiences. Stay ahead in the digital realm – activate Google Signals today and pave the way for data-driven success.

Remember, the digital landscape is ever-evolving, and adapting to new tools and technologies is a continuous journey. By using Google Signals within GA4, you're positioning your business for growth in an increasingly data-driven world.

Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have already visited your website or interacted with your brand, you can remind them of your business and encourage them to take action.

In this blog post, we'll discuss three of the most effective strategies for cross-platform remarketing with Google Ads:

1. Use remarketing lists to target people who have visited your website.

Remarketing lists are a great way to target people who have already shown an interest in your business. When you create a remarketing list, Google will track people who visit your website and add them to the list. You can then use this list to target your ads to people who have visited your website, regardless of what device or platform they're using.

Leverage Google Ads customer segmentation to group your audiences based on shared interests, behaviors, or demographic data. By creating dynamic and hyper-targeted audience segments, you can deliver personalized messages across platforms, capturing their attention effortlessly.

2. Use dynamic remarketing to show people ads for products they've viewed on your website.

Dynamic remarketing is a more advanced form of remarketing that allows you to show people ads for products they've viewed on your website. When someone views a product on your website, Google will create a dynamic remarketing ad for that product. This ad will then be shown to the person on other websites and apps that are part of the Google Display Network.

3. Use cross-device remarketing to target people who have interacted with your brand on multiple devices.

Cross-device remarketing allows you to target people who have interacted with your brand on multiple devices. For example, someone might visit your website on their laptop, then later see your ad on their smartphone. Cross-device remarketing allows you to reach these people with your ads no matter what device they're using.

Need help implementing your Google Ads remarketing? Click this link to schedule a call. Our team of experts are happy to help

4. Sync, Track, and Optimize: Leveraging Google Analytics and Google Ads

When it comes to cross-platform remarketing, data is your most potent weapon. Integrate Google Analytics with your Google Ads account to gain powerful insights into user behavior across devices and platforms. Track the customer journey from impression to conversion and beyond. Identify drop-off points, understand user preferences, and optimize your remarketing campaigns accordingly. The data-driven approach ensures your ads hit the right chords, boosting engagement and conversions.

In addition to these three strategies, there are a few other things you can do to make your cross-platform remarketing campaigns more effective.

By following these tips, you can ensure that your cross-platform remarketing campaigns are effective and that you're reaching the right people with your ads.

Voice search is becoming increasingly popular, with more and more people using their voice to find information online.  From smart speakers to voice assistants on smartphones, voice-activated devices are now part of our everyday lives. This means that businesses that want to reach their target audience need to optimize their Google Ads campaigns for voice search.

Here are a few tips on how to do this:

1. Speak Their Language: Targeting High-Intent Voice Search Queries

First things first, let's understand the art of speaking your customers' language. Voice search queries often tend to be more conversational and natural, reflecting how people typically speak. Optimize your Google Ads campaigns by incorporating long-tail and high-intent keywords that match these voice queries. Conduct thorough Google Ads keyword research, and think about the questions your customers may ask when using voice search. By targeting these precise queries, you'll be well on your way to capturing their attention.

2. Snag the Featured Snippet: Voice Search and Position Zero

Picture this – you ask your voice assistant a question, and it responds with a concise, spoken answer. That's what featured snippets, also known as "position zero" results, can do for your business. These snippets provide immediate answers to voice queries, making them highly desirable real estate in voice search. Aim to optimize your content and ad copy to appear as featured snippets. Delivering concise, authoritative responses to commonly asked questions can help you earn this top spot and boost brand credibility. 

Need help with your Google Ads Campaigns? Click this link to schedule a call. Our team of experts are happy to help.

3. Embrace Voice-Friendly Ad Extensions and Landing Pages

The voice search revolution isn't just about keywords; it's also about delivering a seamless user experience. Incorporate voice-friendly ad extensions, such as location, call, and sitelink extensions, to make it easier for users to interact with your ads vocally. Additionally, ensure your landing pages are mobile-friendly and designed for voice search. Consider adding FAQs and concise content, making it a breeze for voice-activated devices to provide answers to users.

In addition to these tips, there are a few other things you can do to optimize your Google Ads campaigns for voice search:

By following these tips, you can optimize your Google Ads campaigns for voice search and reach more potential customers. 

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line?

That's where micro conversions come in. Micro conversions are small, measurable actions that users take on your website, such as adding an item to their cart, signing up for your newsletter, or watching a product video. While micro conversions don't directly generate sales, they can provide valuable insights into how users are interacting with your website and what they're interested in.

For example, if you notice that a lot of users are adding items to their cart but not completing the checkout process, you can start to identify the barriers that are preventing them from converting. Once you know what those barriers are, you can start to address them in your website design or marketing campaigns.

Tracking micro conversions can also help you optimize your Google Ads campaigns. By identifying which keywords, ad groups, and landing pages are driving the most micro conversions, you can focus your advertising budget on the most effective channels.

So if you're looking to boost your Google Ads ROI, tracking micro conversions is a great place to start. By understanding how users are interacting with your website, you can make informed decisions about how to improve your campaigns and drive more sales.

To learn more about how to track micro conversions and boost your Google Ads ROI, visit our website or click this link to schedule a discovery call today.

If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more incremental conversions that could lead to more sales down the line? That's where micro conversions come in.

Why Track Micro Conversions?

Micro conversions are small, measurable actions that users take on your website, such as adding an item to their cart, signing up for your newsletter, or watching a product video. While micro conversions don't directly generate sales, they can provide valuable insights into how users are interacting with your website and what they're interested in.

For example, if you notice that a lot of users are adding items to their cart but not completing the checkout process, you can start to identify the barriers that are preventing them from converting. Once you know what those barriers are, you can start to address them in your website design or marketing campaigns.

Tracking micro conversions can also help you optimize your Google Ads campaigns. By identifying which keywords, ad groups, and landing pages are driving the most micro conversions, you can focus your advertising budget on the most effective channels.

Benefits of Tracking Micro Conversions

Enhancing Campaign Optimization: By tracking micro conversions, such as newsletter sign-ups, add-to-cart actions, or video views, you gain a deeper understanding of the effectiveness of your ads, keywords, and landing pages. This data allows you to refine your targeting, messaging, and user experience, leading to improved campaign performance and ultimately higher final sales.

Identifying High-Performing Keywords: Micro conversions enable you to identify keywords that generate the most valuable actions. By tracking which keywords lead to micro conversions, you can optimize your bidding strategy and budget allocation, ensuring you focus on the keywords that truly drive results. This empowers you to allocate your resources effectively and maximize your return on investment (ROI).

Segmenting Audiences for Personalization: Micro conversions provide valuable insights into your audience's preferences and behaviors. By segmenting your audience based on their micro conversions, you can tailor your ads and landing pages to their specific needs and interests. Personalization boosts engagement and conversion rates, as users feel more connected to your brand and perceive higher value in your offerings.

Conclusion

So if you're looking to boost your Google Ads ROI, tracking micro conversions is a great place to start. By understanding how users are interacting with your website, you can make informed decisions about how to improve your campaigns and drive more sales.

To learn more about how to track micro conversions and boost your Google Ads ROI, visit our website or click this link to schedule a discovery call today.

If you're a B2B business that's been running Google Ads for at least two years, you know that the competition is fierce. In order to stay ahead of the curve, you need to be using the latest and greatest bidding strategies.

That's where Smart Bidding comes in. 

What is Smart Bidding?

Smart Bidding is a set of automated bidding strategies that use Google's machine learning to optimize your bids for lead generation. It leverages vast amounts of historical data, user behavior patterns, and contextual signals to make real-time bidding decisions. Unlike manual bidding, smart bidding adjusts bids to optimize for conversions, maximizing the return on ad spend (ROAS) while saving time and effort. It works across various Google Ads campaigns, including search, display, and video, allowing businesses to tap into the full potential of their lead generation initiatives.

In this blog post, we'll discuss the benefits of using Smart Bidding for lead generation businesses. We'll also provide some actionable steps you can take to implement Smart Bidding in your own account.

Why Use Smart Bidding for Lead Generation?

There are many benefits to using Smart Bidding for lead generation. Here are just a few:

How to Implement Smart Bidding for Lead Generation

Here are some actionable steps you can take to implement Smart Bidding for lead generation:

  1. Set your goals: The first step is to set your goals for your lead generation campaigns. What are you hoping to achieve with these campaigns? Are you looking to generate more leads, improve your conversion rate, or something else?
  1. Choose a Smart Bidding strategy: There are several different Smart Bidding strategies available. The best strategy for you will depend on your goals and your budget.
  1. Gather data: Before you implement Smart Bidding, you need to gather some data. This data will help Google's machine learning algorithms learn how to optimize your bids.

Monitor your results: Once you've implemented Smart Bidding, you need to monitor your results. This will help you determine whether Smart Bidding is working for you.

Pros and Cons of Smart Bidding

Like any other bidding strategy, Smart Bidding has both pros and cons. Here are a few of the pros and cons to consider:

Pros of Smart Bidding:

Increased efficiency: Smart Bidding can help you save time and money by automating your bidding.

Improved performance: Smart Bidding can help you improve the performance of your lead generation campaigns.

Improved Targeting: It leverages machine learning algorithms to identify and target the most valuable audience segments, increasing the chances of generating quality leads.

Real-Time Optimization: Smart bidding adjusts bids dynamically based on user behavior and conversion probabilities, ensuring optimal ad placements and maximizing conversions.

More leads: Smart Bidding can help you generate more leads.

Cons of Smart Bidding:

Can be complex to set up: Smart Bidding can be complex to set up, especially if you're new to Google Ads.

May not be suitable for all businesses: Smart Bidding may not be suitable for all businesses. If you have a very small budget, or if you're targeting a very specific audience, Smart Bidding may not be the best option for you.

Learning Period: Smart bidding requires time to understand your campaign data and generate accurate predictions, meaning initial results may fluctuate before stabilizing.

Limited Control: As an automated system, smart bidding reduces manual control over individual bids, which might not suit businesses seeking more granular control.

Limited Flexibility: In certain industries or niche markets, where historical data is scarce, smart bidding might be less effective due to insufficient insights for optimization.

How to Set Up Smart Bidding?

  1. Go to your Google Ads account and click on the "Tools" icon.
  2. Select "Bidding" from the menu.
  3. Click on the "Smart Bidding" tab.
  4. Click on the "Create Smart Bidding Strategy" button.
  5. Select the Smart Bidding strategy that you want to use.
  6. Enter your bidding goals.
  7. Review your settings and click on the "Save" button.

Smart Bidding strategies that you can choose from:

Once you have selected a Smart Bidding strategy, you need to enter your bidding goals. These goals will help Google's machine learning algorithms learn how to optimize your bids.

For example, if you are using the Target CPA strategy, you will need to enter your target CPA. If you are using the Target ROAS strategy, you will need to enter your target ROAS.

Once you have entered your bidding goals, you need to review your settings and click on the "Save" button.

Google will then start learning how to optimize your bids based on your goals and your budget. You can monitor your results to see how Smart Bidding is working for you.

If you need help setting up or implementing Smart Bidding, click this link to schedule a call. Our team of Google Ads strategists are ready to assist you

Tips for setting up Smart Bidding:

  1. Start with a small budget: If you are new to Smart Bidding, it is a good idea to start with a small budget. This will help you minimize your risk if Smart Bidding does not work for you.
  1. Gather enough data: Smart Bidding needs data to learn how to optimize your bids. Make sure that you have enough data before you implement Smart Bidding.
  1. Monitor your results: It is important to monitor your results after you have implemented Smart Bidding. This will help you determine whether Smart Bidding is working for you.

Conclusion

Smart Bidding is a powerful tool that can help B2B businesses generate more leads. If you're looking to improve the performance of your lead generation campaigns, Smart Bidding is definitely worth considering.

If you're running Google Ads, you know that conversion tracking is essential for measuring the success of your campaigns. But did you know that there are two different types of conversion tracking: online and offline?

What is Google offline conversion tracking?

Google offline conversion tracking allows you to track conversions that happen offline, such as phone calls, in-store visits, signed contracts, or leads generated through your website. This data can help you understand how your Google Ads campaigns are impacting your bottom line, and make better decisions about how to allocate your budget.

Online conversion tracking tracks conversions that happen on your website, such as website visits, lead form submissions, and product purchases. 

How does Google offline conversion tracking work?

Google offline conversion tracking works by assigning a unique ID to each click on your Google Ads ad. When a user clicks on your ad and then converts offline, you can upload the conversion data to Google Ads, along with the Google Click ID. Google Ads will then match the conversion data to the click, and you'll be able to see how the conversion was attributed to your ad.

Why is Google offline conversion tracking important for lead generation businesses?

If you're a lead generation business, offline conversion tracking is essential for understanding the true ROI of your Google Ads campaigns. Many leads generated through Google Ads don't convert immediately. They may call you a few days later, or they may visit your website and then come into your store. With offline conversion tracking, you can track these conversions and see how they're attributed to your Google Ads campaigns.

So, which type of conversion tracking is right for your business? It depends on your goals and your industry.

If your goal is to generate leads, then offline conversion tracking is essential. That's because many leads are generated offline, even if they were first introduced to your business online. For example, someone might click on your Google ad, visit your website, and then call you to learn more about your products or services.

Offline conversion tracking can help you track these leads and measure the effectiveness of your Google Ads campaigns. It can also help you identify which keywords and targeting criteria are driving the most offline conversions.

Here are some of the benefits of using offline conversion tracking for lead generation:

1. More accurate reporting: Offline conversion tracking gives you a more complete picture of the effectiveness of your Google Ads campaigns. This is because it tracks conversions that happen both online and offline.

2. Better targeting: By tracking offline conversions, you can identify which keywords and targeting criteria are driving the most offline conversions. This information can help you improve your targeting and get more out of your Google Ads budget.

3. Increased ROI: Offline conversion tracking can help you increase your ROI by showing you which campaigns are generating the most leads. This information can help you allocate your budget more effectively and get more bang for your buck.

If you're a business that's focused on lead generation, then offline conversion tracking is a must-have. It can help you track your leads, measure the effectiveness of your Google Ads campaigns, and improve your ROI.

How to Set Up Google Offline Conversion Tracking

Setting up Google offline conversion tracking is easy. Just follow these steps:

  1. Go to your Google Ads account and click on the "Tools" tab.
  2. Click on "Conversion tracking" and then "Offline conversions".
  3. Click on "Create offline conversion" and then follow the instructions.

For more detailed instructions on how to set up offline conversion tracking, you can consult the Google Ads help center. 

Having trouble with your offline conversion tracking? Give us a call and our team of experts will be there to assist you.

How To  Implement Google Offline Conversion Tracking:

Step 1: Integration and Configuration:

Step 2: Tracking Offline Conversions:

Step 3: Analyzing and Optimizing:

Conclusion

Offline conversion tracking is a powerful tool that can help businesses focused on lead generation track their leads, measure the effectiveness of their Google Ads campaigns, and improve their ROI. If you're not already using offline conversion tracking, I encourage you to give it a try. You may be surprised at how much it can help you grow your business.

In addition to the benefits mentioned above, offline conversion tracking can also help businesses:

  1. Attribution: Offline conversion tracking can help businesses attribute offline conversions to their online marketing campaigns. This information can help businesses understand which campaigns are driving the most offline sales and leads.
  1. Improved reporting: Offline conversion tracking can provide businesses with more detailed reporting on their offline conversions. This information can help businesses track the performance of their offline marketing campaigns and make informed decisions about their future marketing strategies.

If you're a business that's looking for ways to improve your lead generation and ROI, offline conversion tracking is a tool that you should definitely consider using.

Today’s blog is one that I'm particularly excited about. If you're running Ads on Google, this blog is going to change the way you do business. For those of you who've been in the game for a couple of years now and are seeing diminishing returns on your Ads' performance, this blog is for you.

Are you ready for the revolutionary Google Performance Max? This feature takes the best of what Google has to offer and rolls it into one mega-performance-optimizing tool. 

We know that as a business owner, time is money. Well, with Google Performance Max, you can save both. Not only will this feature improve your campaign's performance tremendously, but it'll also save you hours of time, meaning more time for the things you love.

With Performance Max, you'll be able to serve your Ads across all networks, whether that's YouTube, search, or display. No more hopping around platforms to keep your Ads seen - Google has got you covered.

Let's dive in and talk strategy; here's everything you need to know about Google Performance Max.

1: Bid Strategies

As a business owner, you want to save money and see the best results possible - we get it! That's why Google Performance Max's unique bid strategies are essential. As a matter of fact, Google Performance Max's automated bidding is a game-changer. Thanks to Google's incredible machine learning capabilities, you can set your target performance goals, and Max will do the rest.

You can use Google's Target CPA or Maximum Conversions strategies to achieve your unique campaign goals. Still, we recommend you let Max do the heavy lifting and let him determine the most efficient bid strategy for your Ads - he won't disappoint!

2: Ad Creatives

Your Ads' creative aspects are just as important as the other backend strategies in your campaign. Ads that are visually compelling, that speak directly to your target market, will always outperform those that lack substance. Max understands this and has created a fool-proof system to help you in this area.

Google Performance Max will automatically optimize your Ad’s format, ensuring that they're delivered in the most effective way that resonates with your audience. With Performance Max, you can use a multitude of creative options - brand images, blogs, and text - so your audience sees exactly what they're looking for. This feature ensures your Ads stay current, up to date, and well-performing.

3: Attribution Modeling

One of the critical features in Google Performance Max is its ability to track your Ads' success. With Attribution Modeling, you'll be able to track your Ads' performance across multiple networks and devices. This feature ensures your Ads' performance data is centralized, allowing you to make informed decisions with ease.

4: Cross-Network Optimization

We've previously mentioned that with Google Performance Max, you no longer need to hop around different advertising platforms to ensure your Ads' visibility. But that's not all - Performance Max ensures your Ads are optimized across all platforms. This means that if your Ads perform exceptionally well on Google Search, they'll be extended to other networks, such as Gmail, in a bid to reach your target audience.

5: Smart Bidding Strategies

Google Performance Max is not just limited to bid strategies; the feature includes a combination of automated systems to optimize campaign selection. This means Performance Max will choose the highest optimized Ads types for your campaign. With so many variables, it's easy to see why this feature is such a game-changer.

In conclusion, Google Performance Max is a game-changer for businesses running Ads on Google. Save time and money while significantly improving your campaign's performance. Let Max take charge with automated bidding, optimize your Ad creatives, track performance with attribution modeling, and extend your Ads' reach across various networks. 

If you’re having trouble with your Google Campaigns, our team of experts are here to help. Click this link to schedule a consultation.